Remove 2012 Remove Analytics Remove Forrester Remove User-Generated Content
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Top 10 marketing automation tools every marketer must have

ClickZ

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Key Features: Users can easily edit, format and publish content and modify design. Provides lead generation. Search Marketing.

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The Customer Service Arms Race

Contently

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

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Brands: Be Better Than Apple

The Customer

Let’s go back to around 2012 when iTunes 11 was released. As a technology analyst and research leader at Forrester, I was in the thick of the rise of smartphones, tablets, phablets, etc. So, I decided to get the king of all tablets – a full sized 4 th generation iPad (the newest at the time). by Carl Doty. Strike three Apple.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. 2012 – 2014 Average CPC). See how to adapt your strategies to empower your marketing and have successful campaigns that generate terrific return. Forrester Wave Reports.

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The B2B Marketer's Blind Spot and Other Marketing Stories of the Week

Hubspot

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. After all, you do want to generate leads from Pinterest, right? 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com. But wait, didn't they already have that? Why yes, they did.

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Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action

Hubspot

So now, Facebook is making it even easier for businesses to take advantage of this growing visual platform to generate some. 1) Generate More Facebook Leads. By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. In order to generate customers, though, you need to generate leads.