markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. We are in the process of planning our 2012 webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

ClickZ

JANUARY 22, 2020

The fact that companies and marketers are increasingly looking at adopting marketing automation software can be seen in Ultimate’s Marketing Automation July 2019 update, that stated that while over 51% of companies had already adopted marketing automation tools, more than half of B2B companies (58%) were also planning to adopt the technology.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 3) Analyze.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

ANNUITAS

MARCH 20, 2014

Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. Are 1000+ marketing technology vendors sustainable? Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ViewPoint

SEPTEMBER 20, 2012

2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions. Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Hubspot

AUGUST 9, 2011

In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics. Inbound Marketing on the Rise. With an investment by 32 percent of marketers, inbound marketing is far ahead of other marketing tactics like marketing automation.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. B2B companies have been slow to move into mobile. Oddly, mobile is the one medium that that is most used by the B2B target market. Mobile marketing just makes sense for B2Bs.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

FEBRUARY 16, 2012

In this age of inbound marketing, content is king. Adam Singer contends that it’s no longer enough for copywriters to have a strong grasp of their subject matter and a flair for language; they now also need to understand and be able to apply analytics to their writing. But good writing isn’t easy.

Copywriting 100

Copywriting B2B Thought Leadership Thought Leadership Curation 100

Hubspot

JULY 29, 2012

Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com. Check out the full story here.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? Image Source 7.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Types of SaaS companies: B2B & B2C. Thus, to generate ongoing revenue, cloud software companies must use real-time analytics to maintain a positive customer experience and provide a service that enhances customer lifetime value (CLV). Types of SaaS companies: B2B & B2C. Mailchimp (an email marketing platform).

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

MARCH 19, 2014

In short, I deeply care about marketing -- and marketers. That''s why it bugs me that marketers don''t get the love they deserve. If you were sitting in the INBOUND 2012 audience, you probably recognize the image above (it was one of the slides in the keynote). How Marketers Can Get More Respect and Love.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Hubspot B2B Sales 28

Hubspot

JANUARY 15, 2014

By now, most B2B companies have started to use some form of remote meeting software, whether for webinars, sales demos, or standard run-of-the-mill meetings. It''s no wonder that we love our own apps for B2B marketing, but since so many of our readers are inbound marketers and HubSpot customers, this app was well worth the list.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Hubspot

JUNE 26, 2019

Amazon's mastered this for ecommerce, but this model also has potential to work for B2B businesses that deliver products to businesses on a regular basis. When executed properly, this type of program could work for almost any type of company -- even an off-the-beaten-path B2B company. Case Study: Amazon Prime. Customer Retention Rate.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category : Account-based marketing (ABM).

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Note that not everyone is a marketing automation user.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

The Point

FEBRUARY 4, 2013

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading. B2B companies reported much higher traffic in the first quarter and from September to mid-November.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

NuSpark Consulting

MARCH 10, 2012

Take a look at your analytics’ engagement measures. Clues to the missing pages of the story can be found when looking at the content section of your analytics tool. With analytics, you can study the page navigation- tracking what page prospects visit before the key page, and what page was viewed after.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Hubspot

OCTOBER 19, 2012

But usually when someone says a channel is only for B2C, the B2B marketer in me takes that as a challenge to prove it's not so. Turns out some of my colleagues feel the same way, because one of them wrote an epic blog post detailing exactly how B2B organizations can get value out of Pinterest. 20) Social media is free marketing.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. Identify who’s hot – and who’s not.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. engineering, science, sociology, psychology, marketing & what-not, expertise isn’t something that can be essentially be confined to specific types of websites.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

ViewPoint

MAY 2, 2012

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. ” Marketers are making major financial commitments to grow their presence in social media as digital media closes in on traditional media as the largest source of funds in B2B spending.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. You say you did that in 2012? It is our job, then, as B2B marketers, to fulfill all those needs: information, solutions and trust.

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Though the format is sometimes misused (i.e., how long did the reader spend with the white paper?

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Hubspot

AUGUST 9, 2018

Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. The following degree programs can lead to a career in marketing: Marketing. The Marketing Job Market.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

AUGUST 21, 2023

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. What is a Go-to-Market Strategy? Now, let’s get started.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Online Marketing Institute

JANUARY 16, 2013

On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. According to Content Marketing Institute’s recent B2B Content Marketing report , 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40