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Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit

Adobe Experience Cloud Blog

I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company.

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Sales Pipeline Radio, Episode 338: Q & A with Spencer Wixom

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. You can even ask Siri, Alexa and Google or search on Audible!

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Sales Pipeline Radio, Episode 338: Q & A with Spencer Wixom

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. You can even ask Siri, Alexa and Google or search on Audible!

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Sales Pipeline Radio, Episode 338: Q & A with Spencer Wixom

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. You can even ask Siri, Alexa and Google or search on Audible!

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What Is Category Design in Marketing (And Why Is It an Important Strategy)?

Single Grain

Today, you can see many category design examples at play, with digital giants like Uber, Airbnb, Amazon and Apple all holding the torch in their respective industries. Nobody really took these prophecies seriously until 2012, when Slack appeared on the scene. Related Reading: What Amazon’s Marketing Strategy Can Teach SMB Owners.

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Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

It is fascinating to observe the growth of this space over the past 7 years (feel free to look back at earlier martech landscapes from 2011 , 2012 , 2014 , 2015 , and 2016 ): Statistics from the 2017 Marketing Technology Landscape. Gartner’s vision of a “digital marketing hub” nicely captures this approach.

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A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

chiefmartech

invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner. She also made the famous prediction in 2012 that marketing would outspend IT in technology by 2017.). 2012: Everything is marketing, everyone must be agile.