chiefmartech

FEBRUARY 19, 2018

invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner. She also made the famous prediction in 2012 that marketing would outspend IT in technology by 2017.). 2012: Everything is marketing, everyone must be agile.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

chiefmartech

MAY 10, 2017

It is fascinating to observe the growth of this space over the past 7 years (feel free to look back at earlier martech landscapes from 2011 , 2012 , 2014 , 2015 , and 2016 ): Statistics from the 2017 Marketing Technology Landscape. Gartner’s vision of a “digital marketing hub” nicely captures this approach.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Hubspot

AUGUST 21, 2023

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Identify the buying center and personas.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

SWZD

JULY 1, 2019

It is very insightful in terms of how companies like Salesforce, Uber, Google and Amazon just look at things differently. We serve other industries as well – such as media, gaming, automotive and education – but the focus of our outbound marketing and investments is in our three top verticals. Calculating ROI from Personalization.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48