The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot
AUGUST 21, 2023
According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Identify the buying center and personas.
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