Adobe Experience Cloud Blog

MARCH 7, 2017

I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. How can sales enablement and marketing teams help sales organizations have more effective conversations with prospects? The Brooks Group isn’t a new organization. I found the organization just about five or six months ago.

Ideal Customer Profiles 99

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 99

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. How can sales enablement and marketing teams help sales organizations have more effective conversations with prospects? The Brooks Group isn’t a new organization. I found the organization just about five or six months ago.

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. How can sales enablement and marketing teams help sales organizations have more effective conversations with prospects? The Brooks Group isn’t a new organization. I found the organization just about five or six months ago.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Single Grain

DECEMBER 2, 2019

Today, you can see many category design examples at play, with digital giants like Uber, Airbnb, Amazon and Apple all holding the torch in their respective industries. As you learn how to implement category design, you may encounter the following problems: Pressure to Lead. If you want to dominate a market, create it first.

Design 131

Design Marketing Strategy Marketing & Strategy Advertising Agencies 131

Hubspot

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. This can lead to miscommunication, missed deadlines, and errors that can cause your project to flop. It's also worth noting that go-to-market strategies aren't exclusive to physical products.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

chiefmartech

FEBRUARY 19, 2018

invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner. She also made the famous prediction in 2012 that marketing would outspend IT in technology by 2017.). 2012: Everything is marketing, everyone must be agile.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66