Remove 11 7-essential-roles-in-content-marketing
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28 Companies With Even Catchier Slogans and Taglines

ClearVoice

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. Marriott Bonvoy — “Travel Brilliantly‎” ClearVoice — “Better Content, It’s What We Do.” Navy — “Forged by the Sea.”

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29 Companies With Even Catchier Slogans and Taglines

ClearVoice

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content.

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Best practices for social media shilling

Biznology

For example, here’s one over at Golden Retriever Forum : “jrr,” join date: May 2012, post date: June 1, 2012, Location: SW Va, Posts: 40. This sort of stealth marketing is very effective, it seems, as it hasn’t gone away. . Photo credit: calmenda. Get a solid issue behind you and get out the vote!

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11 Essential Elements of a Well-Designed Marketing Ebook

Hubspot

How many ebooks does your marketing team have in its content arsenal? According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. 11 Essential Elements of Effective Ebook Design.

Design 28
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How 15 Real Businesses Are Getting Creative With Vine for Marketing

Hubspot

Marketers seem to think so. Since Twitter unleashed Vine unto the world last month, brands have been quick to use the 6-second video app as a free marketing platform. We can pay attention for six seconds, but are marketers prepared to tell us a story in that short time span? A lot can happen in six seconds. v/b1WDb0Ajvh1 #Vine.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Otherwise, good luck.

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Start 2017 with the world’s most famous chief marketing technologist

chiefmartech

What better way to launch into 2017 than revisiting our good friend Mayur Gupta , truly one of the icons of the marketing technology world. One is the growth of the marketing technology landscape , as it’s blossomed from 2011 , 2012 , 2014 , 2015 , and 2016 (and, yes, 2017 is on the way). Congratulations!).