Digital B2B Marketing

APRIL 11, 2012

Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8 trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. But even working in advertising, I rarely notice banners. So how many banners really go unseen?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

JULY 28, 2011

July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. Unfortunately, this approach doesn’t work with social media today. Would a 2008 social media impression be comparable to a 2011 impression? I work with B2B clients on media and integrated marketing programs. Follow @jaybaer @jaybaer Jay Baer.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

OCTOBER 23, 2012

In 2011, traffic was down 5% for the same comparison. If LinkedIn worked well for you six months ago, it doesn’t mean anything today. Similarly, if LinkedIn hasn’t worked in the past, consider another test. Quantcast (chart below showing when the thought leader feature was added) shows a 7.5%

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

JANUARY 31, 2012

Consider, for example, the Cisco Cius tablet for business, which some publishers have listed as a top product failure of 2011. Ardath Albee’s ( @ardath421 ) post What Happens When Inbound Marketing Works illustrates this nicely. Educated Buyers. In Summary Make sure your product or service is ready.

Business 100

Business B2B Sales Paid Search Agency Startups 100

Digital B2B Marketing

FEBRUARY 4, 2012

They purchased IT Business Edge in September 2011 and Internet.com in 2009. As the Media Director working with a number of technology marketers at a B2B agency, Babcock & Jenkins , I have seen this evolution first hand over the last four years. Very little of their business is based on advertising, whether digital or traditional.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 100

Digital B2B Marketing

FEBRUARY 13, 2012

To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. The Role I Want I want to work with a Demand Side Platform, the technology at the heart of making modern media buying possible for advertisers and agencies. Wondering if I’m serious?

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

DECEMBER 17, 2013

We need to work harder than ever to reach our audiences. 2011 data from social sleuthing article , 2013 data was collected with the same methodology. Between 2008 and 2011, the average time spent per day with newspapers fell 32% and time spent with magazines fell 28%. Social: Twitter Click Rates Are Falling. source and source ).

Facebook 100

Facebook Television marketing Branding Brand Identity 100