B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report
KoMarketing Associates
AUGUST 22, 2012
When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent).
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