Remove 2011 Remove Marketing Mix Remove Relevance Remove Twitter
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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent).

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Integrating Social Media and Search

Marketing Insider Group

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data.

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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

I suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg, Twitter’s CEO Evan Williams and also Robin Li, Chairman & CEO of Baidu. But she says advertising is back as creative is becoming more relevant. Augmented Reality For B2B Marketing in 2011? The Secret To B2B Social Media?

Web 2.0 100
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The 4 Cs of Social Media

Marketing Insider Group

I closely follow people on Twitter who are active in sharing information relevant to my job. Channel: not every marketer belongs on Facebook. Many college kids do not use Twitter or LinkedIn. Then pick the channels most relevant to them. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

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Social Media and The Brand

Marketing Insider Group

In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. Una nueva visión del sector desde un total compromiso con él Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?"

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Confessions Of A B2B Marketer

Marketing Insider Group

Alexandre Yurchak Dec 7 2010 Very good summary of current state of B2B marketing. May be, the notion ‘planning’ is not quite relevant. I think marketers have to demonsrate much more strategic insight then just planning. I think brand marketing in B2B was cut drastically in the recession.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc).