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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack?

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How to Automate Your Digital Marketing Using a Smart Marketing Dashboard

B2B Digital Marketer

Enter HelloWoofy – a smart marketing dashboard for small businesses and underdogs. Arjun Rai shares his knowledge and expertise on digital marketing and how small businesses can win using smart automation tools like HelloWoofy. More episodes related to smart marketing tools: [link].

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How to Effectively Use Twitter Influencer Marketing?

SocialPilot

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

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5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don''t need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ''jump in feet first'' corporate counterparts. With 87.3%

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5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. With 87.3%

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots.

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Email Adoption High But Lacking Best Practices

The Effective Marketer

Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing. Clean Email Data.