Paul Gillin

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IBM Expands Social Business Services

Paul Gillin

The linchpin of the program is strategic consulting from IBM Global Business Services that focuses on how to restructure organizations about seamless collaboration and information discovering. Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search.

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Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

More than seven in 10 respondents said they aren’t sure how to improve customer loyalty at a time when peer reviews and open sharing are making customers more informed, more critical and less loyal. The study found that IT budgets grew 9% in the second half of 2011 compared to the first half. That’s the largest increase in two years.

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Attack of the Customers Press Release

Paul Gillin

At the time of its sale to Oracle in 2011, it had more than 2,000 large customers, 1,100 employees and $225 million in annual revenue. Contact information: Paul Gillin. He founded RightNow Technologies in 1997 with a mission to rid the world of bad experiences. The company enjoyed 15 years of continuous growth. 508-656-0734.

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Social Marketing Hangover

Paul Gillin

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. It takes patience to get there. Lack of understanding.

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. million likes, it’s doing pretty well. The ads have spawned parodies, but Thul says the company is pretty sanguine about them.

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How Twitter Amplifies a Customer Attack

Paul Gillin

To the uninitiated, it’s a cacophony of voices sharing mostly useless information. Instead of relying on just one channel for information, you tap into the collective reports of many. However, even that small number can unleash a breathtaking amount of information. Then tweet follow-up information as you receive it.

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The End of ‘Social Media’

Paul Gillin

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. Tap, tap, click and you’re there (it wasn’t P.T.