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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Ardath Albee. ardath421. Laura Fitton. Rebel Brown.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. And no wonder. “We

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Why we care about mobile marketing: A guide for marketers

Martech

Tools and software that enable mobile marketing. eMarketer estimates that US adults spend about 90% of their mobile usage time with apps versus mobile browsers. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. Does it sound familiar? A new role is starting to take shape. How you decide to work with it will determine whether you succeed or fail.

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Marketo Announces Japan Expansion

Adobe Experience Cloud Blog

First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. A year later, after several Australian customers pushed for access to our software, we opened up shop in Sydney. For the past year the same scenario has been playing out Japan.

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It’s the Experience: Amazon Reaches Beyond The Screen

Liveintent

Online, Amazon has created “what may be the best customer experience organization in the world,” says Derek Corcoran, chief experience officer at banking software company Avoka. Still, that dominance online is but 10% of retail sales overall, according to eMarketer. Offline, retail is muuuuch bigger.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Polaris B ).