New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
NuSpark Consulting
NOVEMBER 16, 2011
And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. Other PPC books focus more on ecommerce firms but not lead generation. Among the contents: Developing a search strategy via the buying funnel. Generate Leads: 46%. .
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