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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Share this on Facebook. Tweet This! Share this on del.icio.us.

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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40
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B2B Marketing Events Around The World - Oct 2011

MLT Creative

Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! At the 2011 Sales 2.0 Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI. It will be interactive, engaging, and hands-on. October 17-18, Sales & Marketing 2.0 Then this event is perfect for you.

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B2B Marketing Events Around The World - October 2011

MLT Creative

Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! At the 2011 Sales 2.0 Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI. It will be interactive, engaging, and hands-on. October 17-18, Sales & Marketing 2.0 Then this event is perfect for you.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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The 2014 Content Marketing Imperative

Marketing Insider Group

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Take a look at the number of “Content Marketing” searches per month on Google. And then in January 2011, a sharp increase began that shows content marketing is now 5 times more important to brands than ever before.