How to Audit Your PPC Campaign & Identify Metrics for Success
Hubspot
JUNE 3, 2020
If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Recently, I asked 17 PPC experts to tell me the top three PPC metrics they pay the most attention to when analyzing their AdWords accounts. Sometimes it can be confusing and overwhelming.
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