Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
Customer Experience Matrix
SEPTEMBER 2, 2011
But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. In both public announcements and private conversations, Salesforce leaders made clear their focus is on much bigger game: becoming a strategic enterprise technology supplier on par with IBM or HP.
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