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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. In the book I said you should be the Wikipedia of your most important topics. There are no shortcuts.

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. The brands that do good in the world will be viewed as the most trusted brands.This preference for trusted and CSR-focused brands will gain more momentum from Gen Z (1996-2010) coming of age as established 20-somethings.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By 2010, YouTube was generating more than two billion views each day. 46% of B2B buyers purchase something after watching video. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. A lot of companies assume that YouTube is strictly a B2C channel.

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The Real Truth About Mexico

Writing on the Web

Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons.

Digg 100
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Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    That is, until now. 

Buy 100
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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. Path - How will the solution / service be purchased and how can you help facilitate the ever more complex decision cycle and gain consensus amongst the multiple stakeholders?

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Forget Global! Think Local and Act Local

Biznology

Image via Wikipedia. You see, unless you sell a product that can be purchased by anyone and shipped anywhere, the idea of the global reach of the Internet is useless. The reality, as we sit here in the second half of 2010, is that the real power of the Internet for the true local SMB is how it impacts them LOCALLY.

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