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The Real Truth About Mexico

Writing on the Web

Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons.

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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.

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The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain? All rights reserved.

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The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain? All rights reserved.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.