article thumbnail

Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?

Content Standard

And, with a smart content strategy, we don’t find them through interruption and painfully obvious promotion. Below are a few strategies they’re using for article promotion and content amplification —the question is, are they right for your brand? Cross-Promotion: I’ll Scratch Your Back If You S cratch Mine.

article thumbnail

Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

Because even though stealth marketing might seem like a clever tactic to subtly promote your product or service, being honest and genuine is the only way to win over consumers, especially when only 4% of them believe marketers practice integrity. Image Credit : Wikipedia. Stealth Marketing Examples (And Why They’re Bad). BlackBerry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools.

article thumbnail

16 case studies prove ROI of mobile marketing

Biznology

Photo credit: Wikipedia. Only 21% state they have been successful in mobile – a decrease from 2010. HARLEY-DAVIDSON : Wanted to maintain visibility with current customers and add new customers and revenue through a holiday promotion. Are you paying attention to your mobile marketing yet? 42% report an ability to prove ROI.

article thumbnail

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service. Wikipedia has a good explanation of it ( [link] ). Know the limitations and the extent here. No “results may vary&# safe harbor statements, either.

article thumbnail

TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

Its Global Compact Office, which promotes corporate responsibility, has embraced a once fringe social technology--the wiki--in hopes that it will help staff in 80 countries share information and reach consensus with less deliberation and more speed. 2010 New People Power Whose Moral Revolution? Thats a lot to live up to.

Wiki 100
article thumbnail

Social Media Marketing Lessons From Justin Bieber

Hubspot

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.