markempa

JUNE 16, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

JULY 7, 2017

It's becoming really important for marketers to use. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Marketers are cleaning their dirty and cracked rearview mirrors rather than look towards what they can do to help their sales team sell.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. million followers on Twitter? Fly more miles, get priority seating on an airline. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. Just want to sound smart in board meetings? Take a gander! Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media 158

Social Media Media Paid Content Work Management 158

Directive Agency

JUNE 24, 2019

Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Yes, that actually does come up.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Yes, that actually does come up.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

EveryoneSocial

FEBRUARY 26, 2018

We think so, but the reality is that it’s still the minority of early adopters and market leaders that have invested in employee advocacy. Since the beginning (approximately 10 years ago), social media marketing has centered on brands (e.g., Employee Advocacy: A Complete Guide. This all sounds pretty good, doesn’t it?

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

MAY 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Reichheld asks, “Would you recommend our products or services to a business peer?” « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

There were a lot of things I didn’t know about managing servers, building software, working with vendors, finding customers, marketing, sales, processing payments, accounting, and the list goes on. There were sharks in the water, winds and waves of changing markets, and threats from every angle. It’s hard. You can’t.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40