Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. How Does Your Audience Use Social Media? Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. Social Media Responsibilities Worksheet What are your thoughts or comments?

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Social network connectivity is becoming the post-modern email newsletter.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 28, 2010

Make it a habit within your organization to “shop&# yourself. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. You know how much you learn about your customers sitting in your office?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

MLT Creative

NOVEMBER 29, 2010

Ongoing, B2BTOTY Awards Now in its third year, the B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B individuals and organizations for outstanding contributions in practicing, promoting, and/or enhancing business using Twitter. December 16, BMA Atlanta Holiday Social.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. In their research they also classify companies according to their results in email marketing usage. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site. Linked from Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

MAY 2, 2019

In 2010, BlackBerry hired actresses to flirt with men at bars and tell the clueless bachelors to put their numbers in BlackBerry phones that the company gave to the actresses. in 2017, entrepreneur Billy McFarland and rapper Ja Rule organized a music festival called Fyre Festival in the Bahamas. BlackBerry. Whole Foods Market.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

DECEMBER 8, 2010

Some of the issues discussed were: Who manages and who owns the CRM system in your organization? This entry was posted on Wednesday, December 8th, 2010 at 9:00 am and is filed under Marketing Automation , Marketing Management , Marketing Planning , Marketing ROI. How do you setup your scoring system for inbound leads?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Instead, they revolve around removing friction and uncertainty for potential or current customers.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

OCTOBER 20, 2010

That was the premise of my presentation to the BOLO 2010 conference in Scottsdale this week, where 150+ agency principles convened to drill deep into the speedy digital future of professional marketing services. Help companies map and integrate the social Web within their organizations. And that’s where agencies should help.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

The Effective Marketer

NOVEMBER 6, 2009

Gartner’s comment about the decision focused on them being an independent research organization and denies they use “pay for play&# in the publication of their reports. This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 14, 2009

There’s a specific passage I think is a great definition of effective managers, it reads: Effective managers manage themselves and the people they work with so that both the organization and the people profit from their presence. This is a simple but powerful thought. How are you making use of your time? United States License.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Photo credit: calmenda. Get a solid issue behind you and get out the vote!

Social Media 80

Social Media Astroturfing Practices Media 80

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

The Effective Marketer

JULY 16, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. How do you solve Social Media Tool Exhaustion? And the more time you spend online, the more likely you are to suffer relapses. It’s true — online engagement analysis is not for the weak of heart. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

The Effective Marketer

JANUARY 17, 2009

Effective managers in general are good at taking the responsibility of communicating their decisions to the organization, ensuring everyone is on board and aware of what will happen. Marketing, after all, affects every part of the organization. United States License. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120