Remove 2010 Remove Marketing Remove Promotion Remove Wikipedia
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Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?

Content Standard

As marketers, we want to engage in content amplification and deliver our content to the highest percentage of our target audience as possible. And, with a smart content strategy, we don’t find them through interruption and painfully obvious promotion. Marketers have discovered creative ways to reach extended audiences.

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

But what if told you the widespread use of the shopping cart and, in turn, some of your memories associated with the supermarket staple never would’ve happened if it weren’t for some cunning marketing? But, for customer-centric marketers who value authenticity and integrity, it’s more of a cautionary tale than an inspiring one.

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16 case studies prove ROI of mobile marketing

Biznology

Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?

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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. Today, buyers want B2B solution providers to focus more on the derived business outcomes and value-add versus price and push promotions.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

Its Global Compact Office, which promotes corporate responsibility, has embraced a once fringe social technology--the wiki--in hopes that it will help staff in 80 countries share information and reach consensus with less deliberation and more speed. 2010 New People Power Whose Moral Revolution? Thats a lot to live up to.

Wiki 100
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Social Media Marketing Lessons From Justin Bieber

Hubspot

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.