The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. If you take what we’ve learned so far as integrated marketing, and add social media, paid search, online advertising, mobile marketing, etc., to it, then you have unified marketing (in simple terms).  What needs unifying in today’s marketing world?  Marketing Product Silos. Kenyon Blunt. MORE >>

See the rest of the Wikipedia entry for more information. It is time to expand our understanding and use of social media from marketing tactics into a higher, broader strategic initiative. Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. After Leader Networks developed the strategic frameworks for social media at more than 40 companies, including many large enterprises, we sat down with pen and paper (literally!) Each takes a different approach. MORE >>

Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. Definition of Thought Leadership by Wikipedia: A thought leader is a futurist or person who is recognized for. This is an admirable goal, as prospects are looking for experts, not just products or solutions. However, becoming a thought leader takes a bit more effort than you may think. innovative ideas and demonstrates the confidence to promote or share. those ideas as actionable distilled insights. Innovative Ideas - Innovative = New. MORE >>

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. If you’ve been online for a few years now, marketing your business using the Internet, you probably experienced the same phenomena… all of a sudden you don’t need to be a computer geek to get a site up and start making money. Read their story here on Wikipedia. Twitter has 75 million accounts.  MORE >>

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. B2B Voices , September 1, 2010 Image via CrunchBase. Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences. MORE >>