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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. B2B Voices , September 1, 2010 Image via CrunchBase.

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. A lot of marketers would probably like to be in Susan Popper’s shoes.

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Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. However, it is vital to incorporate a content strategy process so that you can deliver on the full promise of content marketing.

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

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Experimentation Is The New Best Practice


Now that is not to say the tried and true methods of B2B marketing should be discarded, but more so that our thinking needs to advance well beyond the limits of today and into the new boundaries of tomorrow. Source: Wikipedia. is an online magazine for B2B marketers.

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Business travel loses its lustre

B2B Marketing Online

Image via Wikipedia If the last 18 months has taught us anything, it is that the world is a lot less of a certain and safe place than we thought it was.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. Wikipedia and a handful of open-source software developers were the pioneers.

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Do Email Open Rates Really Matter?

The Point

For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. Tags: B2B Marketing email design email marketing email metrics

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer.

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The Mi6 Chart Toppers, July 2010

MI6 Marketing Agency

Audience: Senior Executives, Marketing and Sales Professionals. These charts have been sourced and shared with the intent of helping inform and educate marketers with useful and actionable information. In July 2010, 35 charts were shared which were viewed 5,827 times.

What Tools and Management Systems Work Best for B2B Lead Generation


A content management system (CMS) is one tool no B2B marketer can go without. Using a unique Wikipedia-style crowd-sourcing model, Jigsaw delivers the world’s most complete and accurate business contact data available in the cloud.” Technology Naughty Vs. Nice In 2010 2.

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia.

The 4 Most Common Mistakes in B2B Content Marketing

B2B Marketing Insider

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. And this is where many B2B marketers stumble.

Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. The resulting changes in market dynamics, the authors argue persuasively, will disrupt business at every level. Some markets have already seen this shift occur.

The Mi6 Tweekly: Week of June 21, 2010

MI6 Marketing Agency

Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). Video: @RobinsonRG talks about B2B in a Digital Marketing World. Chart: What B2B Marketing Tactics Are Being Used More/Less Than 3 Years Ago (source: @HolgerSchulze). The Top 10 Marketing Charts for May 2010 based on # of views. Video: Vital statistics for B2B Marketers #B2B. Video: Marketing Gone Mad!

The 4 Mary Meeker Slides Every Marketer Should See

It's All About Revenue

But for marketers, we wanted to highlight four slides in particular. For modern marketers this is a key trend. Mobile accounted for 4% of Internet traffic in 2010. Meanwhile, Wikipedia has 485 monthly active users. Marketers need to stay on top of it.

Is Quora Relevant for B2B Marketing?

Marketing Finger

Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, or Yahoo Answers. B2B Marketers are starting to cross paths ever more frequently with this knowledge market site, whether it is a Quora listing on a Google search results page, or going to the site itself to exercise thought leadership. b2b marketing social media

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Industrial Advertising, Technical Marketing Agency, B2B Marketing …: As part of our commitment to addressing the… Wednesday.

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty.

Growth Hackers And The Marketing Wake Up Call

B2B Marketing Insider

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. Growth hacking, my friends is marketing. The future of marketing.

What the Crumbling State of the Media Means for Digital Marketing


Photo credit: Wikipedia. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise.

The Insidious Nofollow Tag: An SEO Rant


I, like many other many other web marketing professionals, am left sputtering with a mix of disgust and rage, fumbling for an adjective that conveys sufficient contempt: despicable, vile, loathsome, abhorrent, abominable, wretched, odious, detestable, downright evil.

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#.

Glossary: 29 Email Marketing Terms Marketers Must Know


According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in.


An Open Letter to Jimmy Wales


Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. Not merely to edit content, or post a comment, but outright delete it (I learned from my first experience at Wikipedia editing never to make any change with keeping a local backup of the text and code). Hi Jimmy.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#

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B2B Marketing Awards 2010 – the biggest and best yet!

B2B Marketing Online

Image via Wikipedia. I am certainly biased but I thought last night’s B2B Marketing Awards was an absolutely fantastic night. It was our biggest awards yet with 700 people, which puts us up there in the big league of marketing events.

That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Modern B2B Marketing

” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Modern Marketing

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That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Modern B2B Marketing

” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Modern Marketing

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Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

Wikipedia defines an expert as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain.

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

Best of B2B Marketing. May 2010. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it.

Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia.   Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 

Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia.   B2B executives who oversee marketing, sales, and support must think of how their organization should design corresponding interaction points along the Seven Phases of the Buyer Experience Journey. 

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers. Facebook Marketing Tips and Tactics. What Goal is Your Marketing Content Achieving? Search Engine Marketing ROI. August 3, 2010.

Focus on Content in B2B Marketing

Industrial Marketing Today

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch.

The Four Pillars of B2B Marketing Success by Christopher Ryan

Great B2B Marketing

The Pareto Principle as Applied to B2B Marketing. According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the law of the vital few) states that, for many events, roughly 80% of the effects come from 20% of the causes. This caused me to ponder on the importance of understanding which 20% of the causes in B2B marketing and sales are responsible for 80% of the effects – or in marketing, the results.

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