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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.  Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Related posts: B2B Marketing Content: Lure or Lasso?

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In fact, many of the most successful marketers aren’t that concerned with ROI at all. Market influence. EMC Corp. 100,000.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase. Like what? How Is PR Changing? Want to talk?

Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. However, it is vital to incorporate a content strategy process so that you can deliver on the full promise of content marketing. Content strategy is the kissing cousin of content marketing. Amorphous marketing is out.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

Experimentation Is The New Best Practice


Now that is not to say the tried and true methods of B2B marketing should be discarded, but more so that our thinking needs to advance well beyond the limits of today and into the new boundaries of tomorrow. I’d argue that the underlying principles of the discipline of b2b marketing are not different. Source: Wikipedia. Technology Naughty Vs. Nice In 2010 2.

Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. The resulting changes in market dynamics, the authors argue persuasively, will disrupt business at every level. Some markets have already seen this shift occur. For example, marketers will no longer be able to push empty messages because they will simply be ignored.

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. If you’ve been online for a few years now, marketing your business using the Internet, you probably experienced the same phenomena… all of a sudden you don’t need to be a computer geek to get a site up and start making money. Read their story here on Wikipedia. Twitter has 75 million accounts. 

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? will self confess that I have ignored this one for a while.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. Wikipedia and a handful of open-source software developers were the pioneers. In markets where Vocalpoint influencers are active, product revenues have doubled. Digg this!

Weinberger Wisdom

Paul Gillin

In the days of broadcast, markets were abstractions created by advertising. For example, on Wikipedia you can always find out why an item of information is there. This also works in marketing, BTW. Echo chambers are bad for democracy and culture, but marketers like them because they say what marketers want to hear. Apple is about art. Google is about scale.

How to build emotional engagement in B2B marketing

Chris Koch

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. That’s what has led to the horrific vocabulary of mindless marketing speak that makes us utter things like “demonstrable value” with straight faces while deluding ourselves that it leaves an impression on customers. Image via Wikipedia. Respect.

There is no social media strategy, only marketing strategy

Chris Koch

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. It’s clear that social media are still new and most B2B marketing groups haven’t gotten the hang of them yet.

Business travel loses its lustre

B2B Marketing Online

Image via Wikipedia If the last 18 months has taught us anything, it is that the world is a lot less of a certain and safe place than we thought it was. The potential for virtual events companies to exploit the current environment is clearly enormous: whether they’re able to gear up their marketing to the extent required is another matter.

The Mi6 Chart Toppers, July 2010

MI6 Marketing Agency

Audience: Senior Executives, Marketing and Sales Professionals. These charts have been sourced and shared with the intent of helping inform and educate marketers with useful and actionable information. In July 2010, 35 charts were shared which were viewed 5,827 times. To learn more about Social Media Marketing visit Author: Teresa Herbert.

Do Email Open Rates Really Matter?

The Point

For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. However, many marketers use open rates as a relative measure, for example to compare the performances of emails sent to similar recipient groups, but at different times or with different subject headers.”.

What the Crumbling State of the Media Means for Digital Marketing


Photo credit: Wikipedia. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. Yet, what are the top content challenges for marketers? just see them reconstituting themselves in marketing departments.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

The 4 Most Common Mistakes in B2B Content Marketing

B2B Marketing Insider

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. And this is where many B2B marketers stumble. Sounds easy right?

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. posted this question to my different social networks and here are couple of responses that came back: I would define social media and social marketing, as an attempt to connect with a niche portion of the population, which utilizes digital channels of communication.

The 4 Mary Meeker Slides Every Marketer Should See

It's All About Revenue

But for marketers, we wanted to highlight four slides in particular. For modern marketers this is a key trend. Mobile accounted for 4% of Internet traffic in 2010. Meanwhile, Wikipedia has 485 monthly active users. Marketers need to stay on top of it. For more marketing insight from Big Data, check out our 40 Must-See Charts for Modern Marketers.

What Tools and Management Systems Work Best for B2B Lead Generation


content management system (CMS) is one tool no B2B marketer can go without.  Using a unique Wikipedia-style crowd-sourcing model, Jigsaw delivers the world’s most complete and accurate business contact data available in the cloud.” is an online magazine for B2B marketers. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9.

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In social media, no one knows you’re an introvert

Chris Koch

Image via Wikipedia. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing. think for marketers, the issue is less about whether our customers will be more extroverted online—they already are. Two interesting posts this week on how our personalities affect our online behavior. Doubtful.

Proud Mary, Kodak and Your Brand - A Cautionary Tale

Savvy B2B Marketing

As a marketing manager, you should fight like hell to see that the former happens and fight like hell to see that the latter does not. (At least, not on your watch.). market share in film products regularly topped 70%. Kodak invented the digital camera in the 1970s but was very late to the game in the 1990s and has been playing a distant third in market share to Canon and Nikon.

Book Review: Social Media Marketing


With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Wikis (Wikipedia, hundreds of specific topic-focused wikis).

The Mi6 Tweekly: Week of June 21, 2010

MI6 Marketing Agency

Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). Video: @RobinsonRG talks about B2B in a Digital Marketing World. Chart: What B2B Marketing Tactics Are Being Used More/Less Than 3 Years Ago (source: @HolgerSchulze). The Top 10 Marketing Charts for May 2010 based on # of views. Video: Vital statistics for B2B Marketers #B2B. Video: Marketing Gone Mad! Chart: %age of Visitors From Twitter, Facebook, Linkedin & Wikipedia that View Only One Page. Monday. Tuesday. From the Mi6 archives: The Network Effect of Twitter. socialCMO.

Growth Hackers And The Marketing Wake Up Call

B2B Marketing Insider

One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. wasn’t really sure what a “growth hacker” was or what impact it has on marketing. The term was first used by startup marketing consultant Sean Ellis in 2010. Growth hacking, my friends  is marketing. The future of marketing.

Social Media Marketing Lessons From Justin Bieber


As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. Free Download: 2010 Facebook Marketing Guide.

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Industrial Advertising, Technical Marketing Agency, B2B Marketing …: As part of our commitment to addressing the… Wednesday. Measuring ROI for #B2B Marketing and Biz Dev: Results of my auto tweeting experiment. Monday. This is in addition to the ones I send manually. Friday.

Have you created a waking dream for your customers?

Chris Koch

From marketing event to marketing retreat. But there is some real creative marketing thinking going on, too. Dragging us back to marketing (sigh), this is what good thought leadership has to do. Since not all of us have the budget or ability to do that, however, let’s come up with ways that we can create waking dreams for our customers through our marketing.

B2B 8

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? Augmented Reality For B2B Marketing in 2011?"

Is Quora Relevant for B2B Marketing?

Marketing Finger

Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, or Yahoo Answers. B2B Marketers are starting to cross paths ever more frequently with this knowledge market site, whether it is a Quora listing on a Google search results page, or going to the site itself to exercise thought leadership. In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Q. Which ‘knowledge market sites’ do B2B buyers go to for information? Q.

Glossary: 29 Email Marketing Terms Marketers Must Know


According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time. Yahoo!,


The Insidious Nofollow Tag: An SEO Rant


Yet mention the “nofollow&# tag, and that all changes. I, like many other many other web marketing professionals, am left sputtering with a mix of disgust and rage, fumbling for an adjective that conveys sufficient contempt: despicable, vile, loathsome, abhorrent, abominable, wretched, odious, detestable, downright evil. Blog readers and bloggers were well aware of the immense problem.