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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.  Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Related posts: B2B Marketing Content: Lure or Lasso?

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase. Like what? How Is PR Changing? Want to talk?

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In fact, many of the most successful marketers aren’t that concerned with ROI at all. Market influence. EMC Corp. 100,000.

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Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. However, it is vital to incorporate a content strategy process so that you can deliver on the full promise of content marketing. Content strategy is the kissing cousin of content marketing. Amorphous marketing is out.

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tweet This!

Experimentation Is The New Best Practice

B2Bbloggers

Now that is not to say the tried and true methods of B2B marketing should be discarded, but more so that our thinking needs to advance well beyond the limits of today and into the new boundaries of tomorrow. I’d argue that the underlying principles of the discipline of b2b marketing are not different. Source: Wikipedia. Technology Naughty Vs. Nice In 2010 2.

Business travel loses its lustre

B2B Marketing Online

Image via Wikipedia If the last 18 months has taught us anything, it is that the world is a lot less of a certain and safe place than we thought it was. The potential for virtual events companies to exploit the current environment is clearly enormous: whether they’re able to gear up their marketing to the extent required is another matter.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. Wikipedia and a handful of open-source software developers were the pioneers. In markets where Vocalpoint influencers are active, product revenues have doubled. Digg this!

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Do Email Open Rates Really Matter?

The Point

For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. However, many marketers use open rates as a relative measure, for example to compare the performances of emails sent to similar recipient groups, but at different times or with different subject headers.”.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

The Mi6 Chart Toppers, July 2010

MI6 Marketing Agency

Audience: Senior Executives, Marketing and Sales Professionals. These charts have been sourced and shared with the intent of helping inform and educate marketers with useful and actionable information. In July 2010, 35 charts were shared which were viewed 5,827 times. To learn more about Social Media Marketing visit ExactTarget.com/SFF. Author: Teresa Herbert.

What Tools and Management Systems Work Best for B2B Lead Generation

B2Bbloggers

content management system (CMS) is one tool no B2B marketer can go without.  Using a unique Wikipedia-style crowd-sourcing model, Jigsaw delivers the world’s most complete and accurate business contact data available in the cloud.” B2Bbloggers.com is an online magazine for B2B marketers. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9.

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. If you’ve been online for a few years now, marketing your business using the Internet, you probably experienced the same phenomena… all of a sudden you don’t need to be a computer geek to get a site up and start making money. Read their story here on Wikipedia. Twitter has 75 million accounts. 

What the Crumbling State of the Media Means for Digital Marketing

Biznology

Photo credit: Wikipedia. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. Yet, what are the top content challenges for marketers? just see them reconstituting themselves in marketing departments.

The 4 Most Common Mistakes in B2B Content Marketing

B2B Marketing Insider

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. And this is where many B2B marketers stumble. Sounds easy right?

The 4 Mary Meeker Slides Every Marketer Should See

It's All About Revenue

But for marketers, we wanted to highlight four slides in particular. For modern marketers this is a key trend. Mobile accounted for 4% of Internet traffic in 2010. Meanwhile, Wikipedia has 485 monthly active users. Marketers need to stay on top of it. For more marketing insight from Big Data, check out our 40 Must-See Charts for Modern Marketers.

Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. The resulting changes in market dynamics, the authors argue persuasively, will disrupt business at every level. Some markets have already seen this shift occur. For example, marketers will no longer be able to push empty messages because they will simply be ignored.

Is Quora Relevant for B2B Marketing?

Marketing Finger

Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. B2B Marketers are starting to cross paths ever more frequently with this knowledge market site, whether it is a Quora listing on a Google search results page, or going to the site itself to exercise thought leadership. In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Q. Which ‘knowledge market sites’ do B2B buyers go to for information? Q.

The Mi6 Tweekly: Week of June 21, 2010

MI6 Marketing Agency

Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). Video: @RobinsonRG talks about B2B in a Digital Marketing World. Chart: What B2B Marketing Tactics Are Being Used More/Less Than 3 Years Ago (source: @HolgerSchulze). The Top 10 Marketing Charts for May 2010 based on # of views. Video: Vital statistics for B2B Marketers #B2B. Video: Marketing Gone Mad! Chart: %age of Visitors From Twitter, Facebook, Linkedin & Wikipedia that View Only One Page. Monday. Tuesday. From the Mi6 archives: The Network Effect of Twitter. socialCMO.

Growth Hackers And The Marketing Wake Up Call

B2B Marketing Insider

One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. wasn’t really sure what a “growth hacker” was or what impact it has on marketing. The term was first used by startup marketing consultant Sean Ellis in 2010. Growth hacking, my friends  is marketing. The future of marketing.

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Industrial Advertising, Technical Marketing Agency, B2B Marketing …: As part of our commitment to addressing the… Wednesday. Measuring ROI for #B2B Marketing and Biz Dev: Results of my auto tweeting experiment. Monday. This is in addition to the ones I send manually. Friday.

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? Augmented Reality For B2B Marketing in 2011?"

The Insidious Nofollow Tag: An SEO Rant

Webbiquity

Yet mention the “nofollow&# tag, and that all changes. I, like many other many other web marketing professionals, am left sputtering with a mix of disgust and rage, fumbling for an adjective that conveys sufficient contempt: despicable, vile, loathsome, abhorrent, abominable, wretched, odious, detestable, downright evil. Blog readers and bloggers were well aware of the immense problem.

That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Modern B2B Marketing

” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones —  can, in fact, hurt people. Inspired in part by Ann Handley’s New Year’s Eve blog post,  The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Ready?

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time. Yahoo!,

CPM 4

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. Their creators vary widely, from bloggers, marketing companies, to nationally recognized magazines.

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An Open Letter to Jimmy Wales

Webbiquity

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. Not merely to edit content, or post a comment, but outright delete it (I learned from my first experience at Wikipedia editing never to make any change with keeping a local backup of the text and code). understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Hi Jimmy. It’s a phenomenally time-saving research tool. The Priesthood.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing Awards 2010 – the biggest and best yet!

B2B Marketing Online

Image via Wikipedia. I am certainly biased but I thought last night’s B2B Marketing Awards was an absolutely fantastic night. It was our biggest awards yet with 700 people, which puts us up there in the big league of marketing events. Tags: Editor's Note Events Business marketing Tim Minchin The atmosphere on the night was great – everyone seemed really up for it.

Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia.   Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology.    For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate. 

16 case studies prove ROI of mobile marketing

Biznology

Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. Only 21% state they have been successful in mobile – a decrease from 2010. Are you one of them?

Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia.   B2B executives who oversee marketing, sales, and support must think of how their organization should design corresponding interaction points along the Seven Phases of the Buyer Experience Journey.  One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism. 

Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

Wikipedia defines an expert as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain. wholesale ebook sales for January, 2010 were $31.9 Who, exactly, is an expert? They’re experts. Source: R.R.

That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Modern B2B Marketing

” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones —  can, in fact, hurt people. Inspired in part by Ann Handley’s New Year’s Eve blog post,  The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Ready?

Words 36

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

Best of B2B Marketing. May 2010. Great stuff in the world of B2B Marketing this month.  Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. Is The White Paper Dead for B2B Marketing? Inbound Marketing (54). Enjoy.

What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  In the new world of content marketing, the idea of thinking like a publisher has taken root.    Let me start with the bad.    How? 

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

And the hot topics this month are pretty interesting as well - see at the bottom.  So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon.

The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. In fact, earning inbound links was one of the core tenets of inbound marketing. What does this mean for marketers? inbound marketing SEO analytics

How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Hubspot

All these habits will come to the surface when you force yourself to halve the text you just speedily wrote. 4) Simplify Wikipedia paragraphs. You might be thinking, but Wikipedia articles are already concise. Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. million in 2010. Content Marketing Blog CanonicalSo come on. There.

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. The company is providing slightly more consideration in its algorithm to what Klout calls the “real world” influence of LinkedIn and Wikipedia. Spammers almost killed Twitter in 2009 and Quora in 2010. But what is the real impact? Joe Fernandez of Klout. Transparency.