markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

AUGUST 1, 2007

Does the sales team either ignore your hard-won leads or complain about their quality? Could you have helped move it along by going deeper in the sales cycle? Does the sales team either ignore your hard-won leads or complain about their quality? Could you have helped move it along by going deeper in the sales cycle?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

MARCH 8, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JANUARY 4, 2006

Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads. Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

NOVEMBER 9, 2005

« Podcast: How to Nurture Leads | Main | Winning the Complex Sales Cycle with Thought leading Content » B2B Lead Generation Blog Adds FeedBlitz for Email Notification I have an announcement for readers who use Bloglet to get email notification for the B2B Lead Generation Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MARCH 30, 2005

Reputation has a direct link to the second output – demand creation – and indirectly helps to drive the third output (revenue) by building a foundation of trust and credibility that should be revisited as needed throughout a sales cycle." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

JUNE 8, 2005

Also See: Winning the Complex Sales Cycle with Thought leading Content FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What thought leadership content am I missing?

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Industrial Marketing Today

OCTOBER 21, 2010

Quality of leads delivered” was considered as most important by 464 respondents from the manufacturing sector as reported in Trends in Industrial Marketing 2010 released by GlobalSpec. B2B sales processes are becoming “consumerized.” Social media accounts like Twitter, Facebook and LinkedIn are free to set up. It scored 8.6

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Marketing Insider Group

SEPTEMBER 30, 2010

If you are asking if we need to align with sales, go find a new profession. The author suggests we focus on true Win-Loss analyses to determine what causes us to lose deals and at which stage of the sales cycle. Then work with sales to fill those gaps in content and process. What is a salespage? Who should manage it?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

markempa

MAY 19, 2005

For the complex sale you need these enthusiastic references to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120