2010 Lead Gen Linkedin Positioning 
Buzz Marketing for Technology
DECEMBER 15, 2009
Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. But this has to change – its impossible to optimize based on each of these silos – BtoB Marketers need lead gen tools with social media built in so we can optimize effectively. Share this on Linkedin. Tweet This!
Webbiquity
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.
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Marketing Insider Group
OCTOBER 12, 2010
Share: Read more from Demand Generation B2B Marketing , Lead Qualification , Marketing Innovation , Sales Alignment , Telemarketing 9 Comments Post a comment Chris Snell Oct 14 2010 Great post Michael. Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting.
Marketing Insider Group
AUGUST 12, 2010
We discussed the great lead quality vs. lead quantity debate. kenny madden Aug 13 2010 Michael, Great post. The changing landscape of “Traditional lead generation” as it pertains to the IT market. Position yourself as the expert, and then b. Here is something I put together on the topic. So if you: a.
markempa
AUGUST 29, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
markempa
SEPTEMBER 4, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
markempa
JUNE 8, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
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