Convince & Convert

APRIL 20, 2010

The use of 8-word search queries grew 22% in the past year alone. Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point? The first step in that process of course is knowing why it is that you’re blogging.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 5, 2010

Intentional? link] Social Email Guy Voted 3 before seeing comments. It seems the rest of us are all over the place. sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Have to say though, when I first saw the picture, I thought you were mock shooting yourself in the head.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. What an awesome way to make some sense out of the often amazingly confusing behemoth of social media and particularly social networking sites.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. That certainly was not my intention. That certainly was not my intention.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 11, 2010

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JUNE 22, 2010

You have to commit to social media for the long haul to see the benefits. Until folks have their ah ha moment, it's very easy for them to dismiss social media. At present we're seeing people dabble without a strong PR / Communications strategy behind them. You also know how to measure your ROI effectively.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Sessions start October 5.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Our intentions to help are genuine, but yes, there is that indirect marketing piece.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. The intentions are surely pure, but because of mixed agendas, wires get crossed. The 2010 survey polled only US respondents (who tend to be considerably more cynical).

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Build a website. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Build a website. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Directive Agency

JUNE 18, 2019

Blake Emal : So, that’s like word of mouth. In the early days, so much of my network I can tie back to Twitter because in its heyday before it became this nauseating crazy, political landscape of outrage and everything’s horrible, it was a really good place to meet people. Garrett Mehrguth : Yeah. Joel Klettke : No.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : So, that’s like word of mouth. In the early days, so much of my network I can tie back to Twitter because in its heyday before it became this nauseating crazy, political landscape of outrage and everything’s horrible, it was a really good place to meet people. Garrett Mehrguth : Yeah. Joel Klettke : No.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Kinship creates purchase intent. I do so willingly.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Metadata

MARCH 16, 2021

Dee Anna McPherson: Yeah, so if I think back to my time at Yammer, I joined there in about 2010 and the company had launched maybe a year or so before that. And they finally came around and did create a new category and they called it enterprise social networking which is what we dubbed category. Gil Allouche: Okay.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

seo.co

DECEMBER 8, 2020

Algorithms are so advanced now that they’re able to analyze a user’s intention with a search query and produce the results that will most closely meet his/her needs. Facilitate word-of-mouth marketing. Facilitate word-of-mouth marketing. A better option might be to find a social network that fits your demographic.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 16, 2010

There are many other ways to discover latent intent among customers… and tap into their “hidden needs&#. It's a new way to use social media from a sales standpoint that is being overlooked. With self-starting intraprenurs doing them (a sense of responsibility & ownership). And with actionable outcomes.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120