102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Webbiquity
JANUARY 2, 2013
Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Marketing Charts ). 3 SEM Facts. Agencies do SEM better. MediaPost ).
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