The ROI Guy

JANUARY 13, 2010

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.

Marketing Management 40

Marketing Management Vendors Gartner Business 40

MLT Creative

MAY 1, 2012

billion mobile subscriptions worldwide (ITU/2010). smartphones in 2010, 110 million by 2015 (eMarketer/2011). 5 billion mobile apps downloaded in 2010 (Apple/2010). $15 15 billion in apps sales in 2011 (Gartner/2011). Enterprise Mobile apps to surpass traditional apps by 2015 (IBM/2010). $5 60 million U.S.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

The ROI Guy

JULY 11, 2011

CFOs and other executives are in more control of IT purchases than ever, this according to recent research by Gartner, Inc., Sources: CFOs' Priorities for Technology Identified in the 2011 Gartner FEI Technology Study. Gartner on Demand webinar "Exploring CFO Priorities for 2011."

Enterprise Management 40

Enterprise Management Gartner Work Management Marketing Management 40

The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? Presenting to a group of IT managers in the UK, Dr Richard Berglin of Dot Net Solutions, outlined the ROI of cloud solutions, the specific areas in which savings can be made, and the flexibility benefits of a cloud solution infrastructure. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

OCTOBER 22, 2009

The strategic CIO knows that appealing to the frugal executive is only part of the game, and that project presentations need to paint a picture of the project for the stakeholders, and tie the project clearly to specific corporate goals. How important is ROI still? IT leaders can no longer look at IT as a percentage of revenue.

ROI 40

ROI Gartner Advertising Benchmark Budget Management 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Tom then served Gartner as a Managing VP.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Tom then served Gartner as a Managing VP. Latest Research.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Integrated B2B

NOVEMBER 1, 2012

Meaning that it probably will be safe to accept 2010 research from Gartner forecasting the number of global mobile connections to swell to 6.5 billion by 2014.

Marketing & Strategy 40

Marketing & Strategy B2B Gartner Forecasting 40

The ROI Guy

FEBRUARY 15, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Latest Research. Let the Good Times Roll?

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 14, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Engaging earlier requires that sellers have the skills, processes and tools to “earn the right&# to present earlier, and deliver unique value during the dialogue. AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 A downloadable presentation is also available via this link. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JULY 15, 2009

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. j Jason Baer Tom - Really interesting presentation. Thank you for sharing it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Latest Research. Let the Good Times Roll?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 17, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Latest Research. Let the Good Times Roll?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

SEPTEMBER 21, 2010

Best to ask on this point as the past makes the present coherent, and we've identified tremendous benefit from tracking past incidents, especially in matters where a company's reputation hangs in the balance, and harsh critics are able to use past transgressions as fuel to the fire.

Social Media 157

Social Media Media Paid Content Work Management 157

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

In fact, according to Gartner’s white paper on Data Center Power and Cooling Scenario Options for the World Ahead, April 2007 during a 24 hour period less than 10% of the typical x86 /x64 server computing capacity is used. by 2010 [2]. 1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

In his book, and related articles and presentations, Mr. Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. Tom then served Gartner as a Managing VP. Latest Research. Let the Good Times Roll?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. That presentation was also were the proto marketing technology landscape first appeared.). In 2010, I had an epiphany. The next year, Harvard Business Review (!!)

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

chiefmartech

OCTOBER 23, 2015

Martin closed his presentation by emphasizing the importance of expanding the mindset within marketing, from a product focus to include an experience focus, from product and packaging innovation to include digital innovation, and from standalone systems thinking to include agile ecosystems.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

APRIL 22, 2010

In a presentation at Microsoft's Management Summit 2010, new research was previewed from Microsoft on the total lifecycle costs of VDI compared to traditional desktops, particularly for Office Workers.

Marketing Management 40

Marketing Management Lock-In Case Studies Gartner 40

B2B Digital Marketer

OCTOBER 5, 2020

And so, uh, did that for 10 years, uh, had the opportunity to sell that agency, which was a B2B focused agency and, uh, 2010, and went to work for the company that bought our agency and really discovered while I was there, Jim, that I just loved B2B. Paul Slack ( 03:43 ): And that was back in 2000. We want to file away in their brain.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And the hot topics this month are pretty interesting as well - see at the bottom. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Metadata

MARCH 16, 2021

Dee Anna McPherson: Yeah, so if I think back to my time at Yammer, I joined there in about 2010 and the company had launched maybe a year or so before that. So Forrester and Gartner actually ended up adopting the terminology that we coined. My client was actually Gartner. Gartner was my client.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Tom then served Gartner as a Managing VP.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40