2010, Facebook, Linkedin and Media Plans

Top medical communications companies: Choosing the best for events

SpotMe Blog

MAY 11, 2023

Services – You’ll want a company with an experienced team who can handle a range of tasks such as marketing, creative design, and digital media planning. This could be anything from pharma product launches and medical education events to congresses or satellite symposia.

Paid Search Agency

Paid Search Agency Enterprise Management Work Management Marketing Management

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. Channel: not every marketer belongs on Facebook.

Social Media

Social Media Media Customer Satisfaction Web 2.0

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

JULY 13, 2010

Trend #1: Social media is being used more and more by professionals for decision making. The white paper also showed that business professionals are using social media more than online editorial and vendor content. Trend #4: Social media participants expect companies to join the conversation. Click here to cancel reply.

Social Media

Social Media Peer-to-peer Social Marketing B2B Marketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Social media connectivity is digital bumper stickering. Very, very few.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

NOVEMBER 9, 2011

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. I think it is fair to say that Social Media.

Social Media

Social Media Media Paid Search Agency Word of Mouth

Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Then Linkedin. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. Note that NutshellMail is funded in part by FBFund, Facebook’s venture capital arm. Maybe your blog.

Social Media

Social Media Media Paid Search Agency PR

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. link] links for 2010-09-07 | Glenn Friesen [.] Seriously honored to be on here. link] unmarketing Thanks a lot Jay. As you know, you’re my living example of how to write a blog.

Social Media

Social Media Media Paid Search Agency Peer-to-peer

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Copyright © 2010 Tiecas, Inc.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media

Social Media Email Marketing Social Marketing Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media

Social Media Media Curation Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Joining the LinkedIn group now. I actually work at Vertical Measures!

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Is today the day you start integrating social media with marketing and customer service?

Conference

Conference Organization Paid Search Agency PR

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages. Copyright © 2010 Tiecas, Inc.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Google Analytics is not specifically set up to measure social media activity but you can modify it by adding a free plugin like Social Media Metrics.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Copyright © 2010 Tiecas, Inc. See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. The range of Facebook usage is just 37% – 51%.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

Post it to your Facebook page. Your LInkedin page. Talk it up on Facebook and the blog. I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. Your blog, naturally.

FAQ

FAQ Top of Funnel Paid Search Agency Social Media

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. While social media marketing may be cheap, it is not free.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Look on facebook.

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management

Sales Management Pricing Price Marketing Websites

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Why Most B2B Social Media Marketing Fails (And How To Fix It)

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. It takes more than opening accounts on LinkedIn, Twitter or Facebook.

Social Media

Social Media B2B Marketing Social Marketing Planning

Top medical communications companies: Choosing the best for events

The 4 Cs of Social Media

Webinars

Trending Sources

Top 5 Social Media Trends For The B2B Marketer

Webinars

Convince and Convert Blog: Social Media Strategy and Social Media.

Make Your CFO a Social Media Fan

Turn the Tables on Social Media with NutshellMail | Email.

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Business Value of Social Networking

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

6 Required Competencies for Social Organizations | Conferences and.

Social Media with Email Marketing – is it the Super Combo?

Social Media and B2B Marketing Do Pair Well

A Blogging Style to Call Your Own

Industrial and B2B Customer Engagement Simplified

The Role of B2B Marketing is Shifting from Lead Generation to.

The Distribution Trap – How Innovations Become Commodities

101 Tips from 50 Small Business Bloggers

The Twofold Benefit of Optimizing Marketing Content

Generating More “Educated Leads” on a Small Budget

Get Your Social Media Story Straight | Blogging and Content.

The 6 essential rules of a website redesign – Ignore them at your.

Optimizing Your WordPress Business Blog

Top 10 Clichés to Avoid in B2B Marketing Content

Convince and Convert Blog: Social Media Strategy and Social Media.

Focus on Content in B2B Marketing

Creating Relevant B2B Marketing Content: Walk the Talk

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Successful Industrial Websites Require Part DiY and Part.

Deconstructing the Four Stages of the Industrial Buy Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Using Content to Move Prospects Forward in the Sales Cycle

Social Media is the Servant of Strategy, Not the Master

Are You Creating Irresistible Offers with Your Email Marketing?

How Relevant Marketing Content Helps B2B Branding

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Content Auditing and Mapping it to the Industrial Buy Cycle

B2B Lead Generation Using a Business Blog

Variety of Content is the Key in the Early Stages of the.

The Disconnect Between B2B Content Marketing and Customer Engagement

Why Most B2B Social Media Marketing Fails (And How To Fix It)

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