Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. The 2020 buyer journey is an online journey. But, that’s consumers not B2B.

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Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

QuanticMind

DECEMBER 5, 2019

Hotels need to have systems in place to collect this data and connect it to their customer relationship management (CRM) platform to automate personalizations that encourage upgrades and repeat bookings. The challenge businesses have is reworking their entire data management process, including integrating CRM and revenue analytics. .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Social network connectivity is becoming the post-modern email newsletter. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Post it to your Facebook page. You don’t need a film crew.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. What is social CRM? Paul describes Social CRM as “what we do when the customer controls the conversation.” Social CRM enables that type of relationship.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management CRM 48

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), but a right-hand location on content sites. I completely missed it in the first two headers, but noticed it readily in the third.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. I recently heard a poignant expression, “you are your Google results”.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Data Cleaning/CRM Appending

AUGUST 27, 2020

It doesn’t matter how you carry out this conversation, via a Facebook ad or email marketing campaign, reach out and speak up. Because it ranks on Google and your customer care only brings you a bad name. CRM / ERP users data. So, prepare notes. Exchange it with the thought leaders and then, get to it. Install Base data.

Conversion 52

Conversion Social Marketing Enterprise Management Tips 52

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Have them document EVERY question they receive.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Webbiquity

FEBRUARY 1, 2010

Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. Experts Predict 2010 the Year for Social Media ROI by ReadWriteStart. Facebook Marketing. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Google Wave: The Next Social Media King?

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. You can even track your registration page in Google Analytics.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? They just go out and get on Facebook because one of their kids said they should. (ok, They just go out and get on Facebook because one of their kids said they should. (ok, Sessions start October 5. Very useful.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Remember, the most important customer of EVERY company is Google. Between bit.ly Between bit.ly

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. At first, you knew everyone at the party. I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile. How can we make a viral video that gets thousands of views?

PR 160

PR Social Media Paid Content Media 160

accelerate agency

APRIL 23, 2020

Using a platform like Google Analytics , or a split-testing tool, you can then get data on the effectiveness of each page. Highrise is a SaaS business specialising in customer relationship management (CRM) software. RummyCircle Facebook Ad Test. For example, you might look to test one version of a landing page against another.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Navigation Summary (or) Click Path Analysis Many analytics packages, such as Google Analytics, WebTrends, and Omniture, have Navigation or Click Path Reports that show which pages visitors came from – and which pages they visited next.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. It is possible to integrate your CRM system with contact form submissions (or sales transactions) and associate the keyword with the transaction.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. In 2010 you’ll start to hear about marketing methods. predictions.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

NOVEMBER 5, 2019

Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. Facebook is quickly becoming the second-most popular B2B social network. Many B2B companies use Facebook to supplement customer service and pay-per-click (PPC) advertising. Fine-Tune Your Content Marketing.

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Paid Content Sales Management Work Management Marketing Automation Services 239