Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Share this on Facebook.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Share this on Facebook. Post on Google Buzz. Like what? How Is PR Changing?
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
3 items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Share this on Facebook.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Share this on Facebook. Post on Google Buzz. Which tools are most helpful?
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on Facebook.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. Share this on Facebook. Post on Google Buzz. Digg this!
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
5 Things That Websites Need in 2010! Google Instant Previews Makes Site Design A Priority by MediaPost Online Media Daily. Share this on Facebook. Post on Google Buzz. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Visual Website Design.
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
Turns out they were looking for somebody who could help explain where the future of social media was going and when they entered this into Google, a blog post I wrote a year ago popped up! Share this on Facebook. Post on Google Buzz. . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it?
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. Google: the killer social media monitoring platform by Social Media Today. Share this on Facebook. Post on Google Buzz.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. What Would Google Do? Facebook (144).
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on Facebook.
A fascinating “hardcore” B2B social media success
grow - Practical Marketing Solutions
JUNE 20, 2010
These channels included:blog, e-newsletter, Twitter, light-hearted videos, podcasts, Facebook and LinkedIn. > Share this on Facebook. Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. BACKGROUND. STRATEGY.
8 (of the) Best Web Analytics Guides of 2010
FEBRUARY 4, 2011
Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? How can you use GA to track visits to a Facebook page? 5 Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. Google Analytics Enhanced with SEO Site Tools by Wisdom IT Solutions. The 9 Most Common Google Analytics Mistakes by Timberline Interactive.
Mayday and Caffeine – Two Google Projects That Changed Your.
JUNE 23, 2010
In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. The project was completed by Google’s search quality team and is independent of Caffeine. Here’s Google’s Matt Cutts with an explanation: CAFFIENE Think; search timeliness.
11 Myths of Social Media Marketing
MAY 24, 2010
On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Share this on Facebook. Post on Google Buzz. Social media marketing is really hard.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Share this on Facebook.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Twitter, Facebook and LinkedIn groups, community sites (e.g. The social media “big four –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances. Share this on Facebook.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. 1 on Google by iMediaConnection. ** 5 Stars. On the value side, getting your site ranked #1 on both Google and Yahoo/Bing means you’ll attract (on average) 40% of ALL organic search clicks for that term.
Internet Trends From The Web 2.0 Summit
B2B Marketing Insider
NOVEMBER 30, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? or “what apps should we be adding to our Facebook page? but: why do we even have a corporate Facebook page? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal.
Confessions of a Google Spammer
MAY 27, 2015
Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. But there I was, responsible for Google adding 45,000,000 new words of spam to its index every day. Google Made Us Do It.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry, Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. Google Launches Blog Finder for Any Topic by ReadWriteWeb. Best Social PR Guides and Tips of 2010 (So Far). Share this on Facebook. Post on Google Buzz.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. I think Facebook Lite makes Facebook engagement easier – maybe you will too? Smart.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Share this on Facebook. Post on Google Buzz. How many times have you heard the expression “content is king? That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. It enhances your organization’s image (e.g., So how do you produce great content?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). and how to leverage Flickr through blogs, articles, Facebook and other tools. Post it to the Facebook Wall. Google on Manipulating Search for ORM by Outspoken Media. ** 5 Stars. Whatever.
The 20 craziest things you can do on Twitter
grow - Practical Marketing Solutions
JULY 7, 2010
Share this on Facebook. Post on Google Buzz. OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter. Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont., I doth protest.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! If you a. Charles E.
How to Use Google Plus for Personal Branding and Establishing Author Rank
NOVEMBER 29, 2012
Are you taking advantage of the unprecedented opportunities Google Plus gives businesses and professionals? Take our Google Plus contributor, Mark Traphagen , for example. Since then I have seen how Mark has almost singlehandedly leveraged Google Plus for his personal branding to become an established thought leader in the space. Photo credit: Aray Chen). Benefits? Will you?
The One Effective Use of Facebook for B2B Marketing
MARCH 9, 2010
You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month. It’s now the second most-visited site on the web , behind only Google. Not even close. It isn’t demographics. Digg this!
How to Calculate Social Marketing ROI
JUNE 24, 2010
The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general.