2010, Content and Public Relations

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR

PR Tools Tips Blogger

10 Best Posts of 2010

Buzz Marketing for Technology

DECEMBER 29, 2010

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Using Content to Build Trust in B2B Marketing – In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent.

Best Practices

Best Practices Social Media Paper Public Relations

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Her advice includes knowing your audience (so you’re using the right keywords and story angle), incorporating images and video, and optimizing content elements like text links and image alt- tags. Will Traditional, Social Media Blend?

PR

PR Marketing Automation Services Blogger Eloqua

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management

Work Management Marketing Management Marketing Automation Services Planning

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

The Best B2B Marketing Ideas of 2010

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing

B2B Marketing Marketing Management Eloqua RSS

Marketo 2010 User Summit Focuses on Revenue Performance Management

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. Marketo 2010 User Summit Focuses on Revenue Performance Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketo

Marketo Work Management B2B Thought Leadership Salesforce.com

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. First of all, what is this summit? United States License.

Planning

Planning Work Management B2B Marketing Marketing Management

B2B Ideas @ Work Blog Posts: The Top 10 for 2010

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards. A list of marketing books that address current topics in B2B marketing that are interesting and contain actionable content.

B to B

B to B Advertising Agencies Paid Search Agency B2B

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Top medical communications companies: Choosing the best for events

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They can also help with other creative design initiatives such as creating promotional materials, digital content, and signage.

Paid Search Agency

Paid Search Agency Enterprise Management Work Management Marketing Management

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing

Lead Nurturing Lead Generation Tactics Lead Scoring

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. You can follow any responses to this entry through the RSS 2.0

Creativity

Creativity Planning Work Management Marketing Management

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management. Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. Here’s the link to the podcast SPOS#214 , it’s worth listening to. Then, check out Mitch’s blog Ghost Blogging And Last Rites for some additional insight and great comments by readers. United States License.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media

Social Media Paid Content Media Advertising Agencies

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media.

Planning

Planning Work Management Marketing Management Marketing Automation Services

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. It seems it has all to do with creating the right message for your audience. But wait, that’s not new… is back to marketing 101 you’d think, no? You can follow any responses to this entry through the RSS 2.0 United States License.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Explaining Social Media

The Effective Marketer

MAY 7, 2010

This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. Rule 1: Listen Rule 2: Engage Rule 3: Measure And my favorite quote is “Don’t assume social media is the answer to everything&#. You can follow any responses to this entry through the RSS 2.0 United States License.

Social Media

Social Media Media Work Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. United States License. United States License.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database.

Planning

Planning Email Marketing Work Management Marketing Management

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content

Paid Content Ad Building Brand Identity Branding

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Not building networks or using syndication – This is not the “Field of Dreams” (if you build it, they will come).

Social Media

Social Media Social Marketing B2B Marketing Paid Search Agency

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. One Response to The Opposite of Advertising Diego Silber says: September 20, 2010 at 9:13 am Thank you for mentioning Marca de Gol! You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Planning Marketing Management Advertisements

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

This entry was posted on Friday, July 23rd, 2010 at 2:51 pm and is filed under Uncategorized. People turned their heads at me, there was an uncomfortable 2 seconds silence, and then she ignored me and moved on. I still haven’t had a need for trigonometry in my life, but who knows what the future holds? United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we integrate email and social media to increase customization and relevancy?

PR

PR Social Media Paid Content Media

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

That’s what I just did This entry was posted on Monday, November 29th, 2010 at 9:00 am and is filed under Decision Making , Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 United States License. United States License. United States License.

Planning

Planning Work Management Marketing Management Effectiveness

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. If there’s one thing missing is the ability to draw on the page. Any other tools I have missed? You can follow any responses to this entry through the RSS 2.0 United States License.

Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. The best marketing ends up being what the employees tell their friends about their companies. How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. United States License.

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing

Long Tail Marketing Blogger Paper Content

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

We would certainly have shorter meetings and maybe better content. What if we could change the way our companies treat presentations and just give everyone six minutes to tell their stories? So next time you prepare a presentation, think about how you’d do it if you had only 6 minutes. What is essential? What is just fluff?

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Paid Content

Paid Content Content Marketing Paid Search Agency Planning

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. We need more people who are passionate about what they do. What type of marketer are you? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0 link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning

Planning Work Management Marketing Automation Services Marketing Management

Best Social PR Guides, Tips and Tools of 2010

10 Best Posts of 2010

Webinars

Trending Sources

Best Social PR Guides and Tips of 2010 (So Far)

Webinars

Marketing Content That Sells

The Rise of the Content Marketer « The Effective Marketer

The Best B2B Marketing Ideas of 2010

Marketo 2010 User Summit Focuses on Revenue Performance Management

B2B Marketing Summit Shows Old Problems Persist

B2B Ideas @ Work Blog Posts: The Top 10 for 2010

Marketing Charts and Trends « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

Top medical communications companies: Choosing the best for events

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

What Makes a Great Creative Brief? « The Effective Marketer

B2B Marketers Hold Off on Killing Traditional Media

The Ghost Blogging Debate Done Right

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

WordPress Plugins for Marketers

How to Fail at Social Media

Why Sales and Marketing Don't Get Along « The Effective Marketer

Explaining Social Media

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

How Success is Misunderstood

Marketing Automation Monday is Here!

Aberdeen Shows How to Do Email Marketing Right

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

7 Common B2B Social Media Marketing Mistakes

The Opposite of Advertising « The Effective Marketer

What Trigonometry Has to Do With Marketing?

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Marketing By Objectives « The Effective Marketer

Making Website Reviews Easy

How Everybody Wins with HubSpot's Funding « The Effective Marketer

Best Companies Don't Need Marketing

Social Media's Next Victim?

More Free Marketing Knowledge

Does Your Blog Have a Long Tail | Blogging and Content Creation.

The Challenges in Adoption of Marketing Technology « The Effective.

The Six Minutes Challenge

Why Content Marketing Matters To Me And Should To You

The Fun Theory: How to Change Behavior

What Type of Marketer Are You?

Taming Your Brand Mascot « The Effective Marketer

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