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The B2B marketing ironies of our time

Biznology

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Kudos to them. But hold on.

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how to use social media - lessons from ama digital conference

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

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You’re doing SEO wrong: it’s all about authority

Biznology

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

SEO 217
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B2B Marketing Events Around The World – Oct 2010

MLT Creative

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 7, WOMMA New York, NY: Join Google, Cisco and Wikimedia as they discuss issues that even the savviest of brands face today.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. .&# First of all, what is this summit? United States License.

Planning 100
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Interview with Mark Schaefer

Onalytica B2B

He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, PR News, and the Institute for International and European Affairs. This is going to have to change.

P2P 164
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How Technology is Helping Workplaces Transition to a Remote Environment

Biznology

As the propensity for companies to adopt remote methods has increased over the past decade (those working from home once per week has grown 400% since 2010), so too has the development of training and HR products to support them. One of the most important aspects of promoting collaboration is providing your employees with the right tools.