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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. You get the point. Good question!

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

by demonstrating how smart and helpful you are). • It helps the consumer solve a problem or improve their life in some way, and it helps the producer sell goods or services that accomplish that task. Get the answers to these questions and more here in some of the best guides to content marketing of the past year.

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are you paid enough? new salary survey released

The Effective Marketer

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation!

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Top Marketing Budget Priorities for 2010

WebMarketCentral

Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully. One area clearly is organic search engine optimization (SEO).

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Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010

The ROI Guy

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. o Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.

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4 Marketing Automation Tools Digital Marketers Should Consider

TrustRadius Marketing

Today’s community contributor is Zee Gimon , Digital Operations Manager at HUSPI Software Development. Choosing a marketing instrument is often a long process – no matter whether there were previous processes in place at a company or you’re starting from scratch. It was back in 2010 or so, just as they added a freemium version.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”