Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

The Effective Marketer

JUNE 13, 2009

If we don’t capture any information about the person who downloaded the whitepaper but see a huge increase in traffic to the website and directly to that WP, we could assume (everything else being equal) that the WP generated the spike. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. Very pleasant data on MLM Leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. I think first-time bloggers get enamored with the concept of “design.&# At first, you knew everyone at the party.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 17, 2010

Traffic to my blog. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Since April, 2010 Western River has collected more than 1,100 of these customer stories. said Brandon Lake, Vice President of Western River.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Each of the 27,000 companies that use the service had the same goal – to share their pitch.

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? What was your traffic pre- and post-outreach? How many comments did these posts receive? dont really equate.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? " — [link] — Search drives 60%+ traffic on 80%+ corporate blogs [link] Mark Pucciarelli RT @jittergram: Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JUNE 22, 2010

If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. It doesn't seem to hamper traffic, but I do wonder how a blog can grow in its readership if the personal connection isn't there.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 1, 2010

The videos aren’t annotated to drive traffic to Facebook. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. The YouTube channel is barely mentioned on Facebook. The Twitter background includes zero evidence of any other outpost.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 14, 2010

Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. The bartender approaches, and asks if I’d like to hear the TV.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. These relationships need to live with the people who are closest to the brand and the messages. Tyler Excellent post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem.

Social Media 159

Social Media Media Stats Statistics 159

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. and the impact of those for our traffic.” Booth-related Services.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

DECEMBER 23, 2010

If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. link] links for 2010-05-20 « ?????? [.] link] Werkadoo Weekly Digest: 14 May – 20 May 2010 « Werkadoo [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Most of the rest are from spring 2010 or earlier. It’s also tough information for bloggers to get who haven’t had the traffic volume that C&C gets. Mostly from me, with some terrific assistance from talented guest authors. Of the top 10 posts, only number 4 and number 10 are semi-recent. Thanks for this research.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. And now, people are getting multiple email accounts (free via gmail and yahoo) in order to better manage their traffic.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 26, 2010

RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page. or engaged in brand reputation management, often on a weekly basis.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Online Marketing Institute

JANUARY 4, 2011

All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions). Notice all those Twitter users with 20,000+ followers but no blog/website traffic?

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

JUNE 8, 2010

June 8th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Active listening required. Great stuff. It's the Opportunity Economy.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

seo.co

DECEMBER 8, 2020

Most businesses realize they should have a website, but simply having a website is only the first step, and doesn’t guarantee that you’ll receive any significant traffic. There are no roads that lead to it, no traffic driving by and seeing it. Otherwise, you won’t rank highly, and you won’t be getting any organic search traffic.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

MARCH 13, 2011

ufuk Says: December 3rd, 2008 at 1:11 am I would like to advise if you need your website increase traffic. teraffics.com has a targeted traffic test packages. This really helps identify those who visitors who haven't registered and get some insight into where they are in the buying process. and I got 5000 visitors in 2 days.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. But not only is it a great way to publicly fix problems and look oh so swell, it's also a great way to publicize the comments of happy customers. I think brands often forget that side of it.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 20, 2010

May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Webbiquity

MARCH 4, 2014

Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.

Guidelines 100

Guidelines Enterprise Management Wiki Social Media 100