Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. e-Strategy Trends ). e-Strategy Trends ). SEO also has the biggest impact on B2C lead gen.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. utilize whether they have an existing social media strategy or not. utilize whether they have an existing social media strategy or not. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. Jay, I'm impressed!

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Marketing Insider Group

JUNE 23, 2011

2010 was the first year that home computing advanced faster than business computing. John Wolf, Senior Director of Global PR, Marriott. Andrew Warden ( @apwarden ), Head of Strategy and Communications, Cisco. There are big differences between B2B and B2C. Whole Foods considers mobile part of social. Create value.

Social Media 100

Social Media Media POS Paid Search Agency 100

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. While much of content marketing include conversations about verbiage, SEO, and overall content strategy, the user experience is a crucial piece that can often be left by the wayside. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

NOVEMBER 8, 2010

All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses. Again primarily for B2C businesses. Yahoo’s PPC ROI Calculator.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Webbiquity

JANUARY 19, 2016

billion use social networks from a mobile device. Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5% These are followed by closely related challenges “tying social activities to business outcomes” (50%) and “devloping our social media strategy” (48%).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Identifying topics related to these different types of content and media for optimization will give you a better picture of what you have to work with. Guru J Great information and comments below.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Brightedge

NOVEMBER 1, 2023

As we focus on search, we can see that AI in search has evolved from the introduction of expert systems (think PageRank in 2010), rules engines, data science, neural networks, and much more! Aligning campaign strategies with paid, social, and PR channels. A race to pass the Turing Test. E-E-A-T and E-E-A-T more.

Marketing AI 119

Marketing AI SEO Enterprise Management PageRank 119

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Strategy Guides. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

EveryoneSocial

FEBRUARY 26, 2018

While employee advocacy has made a lot of sense for B2B businesses, it’s only recently that B2C companies have started to turn more towards their own employees. If you’re a B2C company of any size, no doubt celebrity influencer marketing has been a part of your playbook for some time. What Employee Advocacy Is Not. Communications.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. 10 Key Online Marketing Trends for 2010 (3 pages). 2010 Lead Generation Marketing ROI Study (32 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. But which networks are most effective for spreading the content produced?

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0 How about in the B2B space?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? e-Strategy Trends ). e-Strategy Trends ). Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence. Is social media displacing PR? eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? e-Strategy Trends ). e-Strategy Trends ). Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence. Is social media displacing PR? eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Webbiquity

JUNE 6, 2011

Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences. Consulted on social media and reputation management strategy with Dow, Hearst, IBM, Time/Life, & Barnes&Noble. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile).

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Hubspot

FEBRUARY 4, 2013

A Simple Brand Development Strategy. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. How Social Media and Mobile Change Pricing Strategies. 2) B2B Inbound. it'll also be fun.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

A Simple Brand Development Strategy. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. How Social Media and Mobile Change Pricing Strategies. 2) B2B Inbound. it'll also be fun.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Whether B2B or B2C, customers are buying based on what they need. These winning strategies key on usefulness and value-creation. Here’s how they’re doing it — in two words: Build utility.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Almost one-third of all Facebook posts are created from mobile devices. • .” Nearly a quarter prefer video content to text. Is a Blog Still Important in 2011?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100