Marketing Insider Group

AUGUST 26, 2010

Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media. Tips for Creating a Successful Social Media Campaign These tips will help guide you through the pre-launch, launch and maintenance phases of your social media campaign. Share your thoughts, post a comment.

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Social Media Resources Media Web 2.0 100

Marketing Insider Group

OCTOBER 26, 2010

So let’s review: Consumers are increasingly resistant to marketing efforts Marketing can do better by listening to customers with the intention of helping improvetheir lives To succeed we simply need to apply forethought to future scenarios that would create happy customers Are you up for the task? Share your thoughts, post a comment.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. You must always remember that at some point in every sales discussion, you must “ASK” for the business. For these people, the Visual Close can be very effective. Help the prospect create the longest possible list of entries in the “For” column.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Mary thinks mobile usage will help fill this gap.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Michael Brenner Aug 24 2010 Thanks Jessica, obviously still checking in.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! This would not be effective or cost efficient.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. People do not “like&# brands on Facebook because they want to be marketed to. Channel: not every marketer belongs on Facebook. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 7, 2010

Two timely articles I saw yesterday helped me to crystallize these thoughts. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? But what does that mean…?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

JUNE 3, 2010

Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. This will help you to understand the style that resonates best. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. Know how they rank. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

NOVEMBER 9, 2010

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Blogs help deliver information from the company to the consumer. Michael Brenner Nov 11 2010 Thanks Andrew!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

DECEMBER 1, 2010

Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! Michael Damphousse Dec 2 2010 Looking forward to our session! Michael Brenner Dec 2 2010 Thanks Michael. Mark William Schaefer Dec 3 2010 Excellent article Michael. Hope it’s great!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 28, 2010

It helps here to take a narrow view. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? And I am grateful to these folks for helping to spread the word.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Systems: minimal system impact Program Acceleration.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michael Brenner Jul 16 2010 Carolyn, Thanks for stopping by and taking the time to comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

SEPTEMBER 9, 2010

In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing. They want a product that exemplifies a need.

Social Media 100

Social Media Branding Brand Identity Media 100

Marketing Insider Group

JUNE 2, 2010

And I will describe the “halo effect” and how to make it work for you. The “halo effect”: The halo effect is essentially the rule that targeted content will produce more contacts outside your target than inside. Michael Brenner Jun 3 2010 Great point Daniel. Do these 2 things and you will find valuable leads.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 7, 2010

Last week, I wrote this recent post titled “ Why Social Media Will Help Us All Get Along (Better) ” where I explain that everyone has a stake and no one owns it. Share: Read more from Social Media B2B Marketing , Social Media 7 Comments Post a comment Paige ONeill Jun 9 2010 Great post, Michael. Glad to have discovered your blog.

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Michael Brenner Nov 5 2010 Thank you Denise. It is so important to map content to the buyer journey.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Michael Brenner Nov 5 2010 Thank you Denise. It is so important to map content to the buyer journey.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Hubspot

MAY 31, 2011

It's no secret that Facebook has a massive and highly engaged audience—but just how big, how active, and how valuable for small businesses and B2B companies is a much-debated subject. Should my B2B company have a Facebook page?". "My My customers and prospects don't use Facebook.". source: Ad-ology, November 2010).

Stats 28

Stats Facebook Inbound Marketing Hubspot 28

Marketing Insider Group

APRIL 7, 2011

In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA. Today, I plan and implement all of the communications, website and social media initiatives for both companies, which involves B2B and B2C audiences. How has that gone? Be patient.

Demand Generation Agencies 100

Demand Generation Agencies B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. But that is all we do!

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. But that is all we do!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Webbiquity

JANUARY 19, 2016

84% of CEOs and VPs say they use social media to help make purchasing decisions. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5% 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. And while these can be important metrics when our upfront goal is awareness or engagement or attendance, these are not the metrics that will help to justify the budget. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

Help sales fill their pipeline funnels. Marketing automation might be used to help setup triggers and automated touch points. kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Start by providing as much quantity as possible.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Webbiquity

MARCH 28, 2011

Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. B2B marketing executives, however, tend to be a bit more skeptical.

Social Media 100

Social Media Vendors Media B2B 100

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150