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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

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B2B Ideas @ Work Blog Posts: The Top 10 for 2010

MLT Creative

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Is Twitter's Sun Setting or Rising for B-to-B Marketers? Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers.

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A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. If you’re in B2B marketing and new to Twitter, there are many industry experts for you to follow and, because most of them follow back, everyone gets smarter as a result. So what makes one B2B Twitterer the best?

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Business Value of Social Networking

Industrial Marketing Today

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. Copyright © 2010 Tiecas, Inc.

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The Changing Rules of B2B Marketing

Paul Gillin

By early 2010, that number was over 5,000. In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. The Twitter initiative really gained traction when Hanson became @DellServerGeek and Sullivan became @SANPenguin.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. 40% of Marketers plan to increase their budgets in 2010. Twitter gets an (unofficial) app store. Brands become mainstream on twitter- mentioned in 1 in 5 Tweets .

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B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz

Adobe Experience Cloud Blog

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. What are some predictions you can make regarding social selling in 2010? The question is not, how do I make money from Twitter?