Biznology
MARCH 23, 2018
An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Kudos to them. Budgets continue to shift to digital channels. Ironic, isn’t it?
Adobe Experience Cloud Blog
OCTOBER 19, 2009
Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.
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markempa
FEBRUARY 23, 2006
» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 based sales qualifying service InTouch Inc.,
markempa
OCTOBER 19, 2006
For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded. I was happy to participate in a Lead Scoring & Management Roundtable organized by MarketingSherpa. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads.
markempa
JUNE 28, 2007
Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
MARCH 30, 2005
Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.
The ROI Guy
SEPTEMBER 17, 2010
According to SiriusDecision buyer studies, the most favored source of content during the early stages of b-to-b decision-making are white papers, with the rankings as follows: white papers (64.4%); peer referrals (51.1%); webinars (48.9%); trials or demos (42.2%); analyst reports (37.8%).
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