2010 B to B Organization Telemarketing 
markempa
FEBRUARY 23, 2006
» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 based sales qualifying service InTouch Inc.,
markempa
OCTOBER 19, 2006
For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded. I was happy to participate in a Lead Scoring & Management Roundtable organized by MarketingSherpa. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads.
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markempa
JUNE 28, 2007
Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
MARCH 30, 2005
Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.
Marketing Insider Group
NOVEMBER 18, 2010
2010 was the year social media moved from cutting edge to mainstream (right?). Typically the organization gets labeled as a “marketing led&# or “sales led&#.which Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. So your comments are spot on.
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