Online Marketing Institute
NOVEMBER 28, 2012
Featured Jobs. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.
MLT Creative
JANUARY 12, 2011
Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Art director Sean Borja 's first blogging effort, featuring his musings on biking and buying habits, is wildly popular. Is Twitter's Sun Setting or Rising for B-to-B Marketers?
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ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
Adobe Experience Cloud Blog
OCTOBER 19, 2009
Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.
Online Marketing Institute
FEBRUARY 22, 2011
The focus on ROI that we’ve seen in 2010 will continue. However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. I call this CFO-driven marketing planning.
The ROI Guy
SEPTEMBER 17, 2010
To this end, are your marketing efforts connecting with these frugal buyers who don’t care about product features and benefits, and are instead value focused? Unfortunately, marketers do this all the time with promotions that talk up product features and functions, but do little to prove benefits and value.
Adobe Experience Cloud Blog
DECEMBER 15, 2009
Twitter Starts Testing Features for Businesses. 40% of Marketers plan to increase their budgets in 2010. Social media use soars among b-to-b marketers. Few b-to-b firms are signing up for Super Bowl XLIII advertising. December 2009 Online Marketing News. Facebook Pushes People to Go Public.
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