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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. The key to sending relevant communication is to automate the process.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

Rapid advances in AI technologies mean marketing automation is no longer optional. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Many daily #contentmarketing tasks can be automated, says @IamAaronAgius Click To Tweet.

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Marketing Automation Monday is Here!

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! Most companies start off with one track for their automation and nurturing programs and expand with time. As always, you have to take all of this with a grain of salt.

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Eloqua Experience 2010

LeadSloth

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). Tags: marketing automation eloqua event marketing performance management.

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Twitter By The Numbers: Are You Listening to 100 Million Voices?

Marketing Insider Group

Last week, Twitter announced it had reached One hundred million voices or active users. So here I will provide a snapshot of Twitter “by the numbers&# and explain how and why I use it. I recently changed some of my Twitter habits and would like to hear if you think I am making a mistake… By The Numbers.

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Do Automated Twitter Tools Game Social Networking?

B2B Marketing Traction

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? . Typically, that figure is less than 1%.