2010 Automation Privacy Policies Process 
Industrial Marketing Today
JULY 9, 2010
Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?
Industrial Marketing Today
AUGUST 17, 2010
You need to have a process in place for your content optimization to evolve over time. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Some of these marketing assets will change over time. See Do I Really Need a Content Strategy?)
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Industrial Marketing Today
APRIL 21, 2010
In the video below, Holly explains their process. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All I can say is WOW! Listen to her carefully; there are some awesome sound bites and plenty of key takeaways in it. All Rights Reserved.
Industrial Marketing Today
MAY 7, 2010
Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. Copyright © 2010 Tiecas, Inc.
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.
Industrial Marketing Today
SEPTEMBER 13, 2010
The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). This is where marketing automation software can be a big help. Not every action needs to be scored.
Industrial Marketing Today
JULY 29, 2010
That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.
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