Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Your prospects are at different stages of their decision making process when they visit your site. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 3, 2010

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Social Media with Email Marketing – is it the Super Combo? Copyright © 2010 Tiecas, Inc. Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Copyright © 2010 Tiecas, Inc. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 20, 2010

They eat, breathe and sleep factor of safety or safety factor (used to provide a design margin over the theoretical design capacity to allow for uncertainty in the design process). Copyright © 2010 Tiecas, Inc. Lesson #5: Path of least resistance Engineers are taught to find the path of least resistance.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Make a plan: Even before you start writing content and posting, you need to have a clear set of goals.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 23, 2010

Rule #2: Content comes before redesigning your website Avoid the site redesign cycle of frustration by first developing a clear game plan for creating or repurposing existing content for the new site. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points! Take it easy, Jim Achinta Mitra May 24, 2010 at 8:22 am Hi Jim, Great to see you here and thanks for leaving your thoughtful comments. You do a great job of showcasing your experts at Emerson Process Experts.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Sentiment: How much are you willing to automate verse check by hand?

Social Media 155

Social Media Media Paid Content Work Management 155

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. billion in 1950 to $12 billion in 1960.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. billion in 1950 to $12 billion in 1960.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. 8220;You must have a strategy before you begin social media,&# I say at my talks.

Ning 40

Ning Paid Content Facebook Sales Management 40

Industrial Marketing Today

JULY 1, 2010

These findings were consistent across most B2B industries with complex, multi-touch buying processes. 2 comments… read them below or add one } Bruce Rasmussen July 2, 2010 at 4:59 am The importance of the sales experience is reinforced by the Integrated Sales Executive Council. Bruce Rasmussen´s last blog.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

SEPTEMBER 21, 2010

Cline The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) [link] Jin Ho, Song 39 ?? ??? ? The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Online Marketing Institute

OCTOBER 31, 2010

Cline The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) [link] Jin Ho, Song 39 ?? ??? ? The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

FEBRUARY 14, 2011

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. 2010: Social Network Advertising and Marketing Outlook by Brian Solis.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

APRIL 7, 2010

Easy to semi-automate with software, etc. I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch? I don't think the time issue is hugely important here.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools).

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

JUNE 23, 2010

After the socially awkward embracing is done, invite both groups in during the creative process. Rey RT @wikinnovacion RT @tcreativo: #Crowdsourcing como tendencia [link] autom by far one of the best observations on how crowdsourcing can and should be applied to marketing strategy – well done Clinton! That’s last year.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 23, 2010

I have a multi-national client who's communications dept is so tied up with process they don't have TIME to communicate! Great ideas on social media time management. Clarke I remain amazed at the throngs of businesses who still think social media is free – your post brings it all down to earth, Jay.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60