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HG Insights Integrates with Marketo Engage

Valasys

Post the acquisition by Abode, Marketo’s cloud-based analytics, personalization, content capabilities, account-based marketing (ABM) & revenue-based technology have improved tremendously & Marketo is now a leader in managing, optimizing & orchestrating cross-channel campaigns for B2B & B2C marketers across the globe. .

Marketo 56
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Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Using web analytics I can evaluate how my site’s doing as a sales and marketing tool, but now it’s time to take it a step further.

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing Insider Group

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Paul founded NuSpark Marketing in 2010 after many years in the advertising business, consulting clients on proper media and marketing strategy, both traditional and digital.

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Use a Web analytics tool to monitor your Web visitors.

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5 Ways to Give Your B2B Marketing Strategy a Makeover

Adobe Experience Cloud Blog

1 marketing initiative for 2010. Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. Take lead management to the next level. Unfortunately, not all B2B organizations recognize the full potential of lead management efforts.