QuanticMind

DECEMBER 5, 2019

Back in 2010, hotel and airline apps were just getting started, yet now they are just as important to the travel industry as other major businesses. . The problem facing travel marketers, though, is that taking advantage of dynamic pricing requires much more than just investing in new technologies. Airbnb is a prime example of this.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Online Marketing Institute

NOVEMBER 8, 2010

The Power of Return On Marketing Investment Calculations We’ve all heard the expression, “I know that 50% of my marketing budget is wasted – I just don’t know which half!” 01 2010 08:00 AM | Posted by CMA on behalf of Eric Goldman | Comments 3 posted | Categories Analytics/Measurement - Digital - Comments Umm.15

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. While they’re both interesting reads and contain valid points, the idea that ROI and metrics are difficult to measure isn’t true. Read his blog here [link].

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. Google Analytics, Moz, and Constant Contact were really the only well-known tools. And it is a very quick return on investment when done right too. Don't stop there.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Hubspot

OCTOBER 15, 2012

In fact, organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010 , according to a study by the Aberdeen Group. Compare different sources and evaluate which ones provide the most return on investment. By contrast, companies with poor alignment saw revenues decline by 4%.

Marketing Report 28

Marketing Report Work Management Marketing Management Eye-Tracking 28

LeanData

FEBRUARY 22, 2016

As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. The use of analytics in sports is nothing new.

Marketing Attribution 76

Marketing Attribution Analytics Statistics Storytelling 76

LeanData

FEBRUARY 22, 2016

As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. The use of analytics in sports is nothing new.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

LeanData

FEBRUARY 22, 2016

As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. The use of analytics in sports is nothing new.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

LeanData

FEBRUARY 22, 2016

As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. The use of analytics in sports is nothing new.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

ClickZ

MARCH 13, 2020

Then, around 2010, predictive marketing started to take root. Our customers get account-level analytics,” explained Vajre. Then, last year, another of Terminus’ founders, Eric Spett, and myself published our second book, ABM is B2B.” Businesses with long sales cycles benefit the most from ABM.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. You can’t track return on investment from social media. Social Media Metrics and ROI. The Maturation of Social Media ROI by Mashable. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Webbiquity

AUGUST 16, 2010

Kristi Hines details half a dozen social media mistakes to avoid (or correct) including having the wrong connections, sending the wrong messages, and restricting your activities to “things that can be measured for return on investment.&# 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Valasys

JULY 25, 2019

Origin of Growth Hacking: The term “Growth Hacking” was coined in the year 2010 by Sean Ellis, the former Marketer for Dropbox, Eventbrite, & LogMeIn, who used it in one of his blog posts. Product development is also vastly influenced by the growth hacker mindset.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45