Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Ambal's Amusings

FEBRUARY 18, 2010

The four most effective vehicles for inbound marketing are: Paid Search (SEM). B2B Lead Generation Benchmark Study 2009. Search Engine Optimization (SEO). Social Media (blogs, Twitter, Facebook, LinkedIn). Content Syndication (posting content on third-party sites and networks). Kristina Halvorson's Content Strategy for the Web.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Content Standard

OCTOBER 27, 2015

Diane Domeyer , Executive Director of The Creative Group, a staffing service, recently expanded on this idea: “More companies are looking to fill content strategist, search engine optimization/search engine marketing (SEO/SEM) specialist, and Web content writer roles. There Is an Increased Demand for T-shaped Marketers.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools PPC Marketing Management 40

Content Standard

OCTOBER 27, 2015

Diane Domeyer , Executive Director of The Creative Group, a staffing service, recently expanded on this idea: “More companies are looking to fill content strategist, search engine optimization/search engine marketing (SEO/SEM) specialist, and Web content writer roles. There Is an Increased Demand for T-shaped Marketers.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools Enterprise Management PPC 40

Webbiquity

JANUARY 2, 2013

3 SEM Facts. Agencies do SEM better. Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( The largest number of SEO job openings are in New York and San Francisco, with Boston at #5, Austin at #11 and my own Minneapolis at #12. Conductor Blog ). Think AdWords isn’t important?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. Top B2B marketing posts for 2009 (hint: social media) =-. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. Great stuff. I enjoy your blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile. Brian Carroll's book Lead Generation for the Complex Sale. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. Some of the key findings and observations from the report. Search marketers do more with less.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Webbiquity

JANUARY 10, 2010

Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO.

SEO 100

SEO Tips Best Practices PageRank 100

Hubspot

OCTOBER 27, 2020

Starting my career in blogging may have biased me, but blogs are by far my favorite way to keep up on SEO trends, new strategies, and interesting case studies. Search Engine Journal is another reliable source for the latest news in SEO, SEM, and social media. JavaScript & SEO Backfire – A Hulu.com Case Study. Siege Media.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. SEM & SEO & PPC & CTR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

APRIL 25, 2022

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. Look for case studies on the agency's website. How Much Do PPC Companies Charge?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] [link] Doug Braun Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

JANUARY 17, 2011

The types of photos women post most frequently are described in the study as “affectionate,&# such as pictures of family gatherings or friends hanging out and having a good time. Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

DECEMBER 9, 2009

Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. 've always been a sucker for case studies and white papers. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews. Nice stuff.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. I’m dying to find someone to recommend them to now. They did the Alton Brown Welch’s Grape Juice commercial, Maidenform Bras, and a whole lot more. I get Twitter follows based on keywords, where robots are obviously being used.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Webbiquity

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Or which four cities rank ahead of Seattle and San Francisco as the “most networked?”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100