2009, Public Relations and ROI - B2B Marketing Zone

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Peter Da Vanzo.

Social Media

Social Media Social Marketing Budget Programs Media

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? We all want our ROI, and we want it now!

Lead Generation

Lead Generation ROI Top of Funnel B2B Marketing

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

markempa

MAY 9, 2007

« B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow.

Lead Generation

Lead Generation Lead Nurturing ROI Generation

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

What’s the ROI of webcasting? In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations. We are all procrastinators it seems when it comes to registering for online events. According to the survey webcasts have a $22.60 United States License.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

B2B Lead Generation Blog: Marketing accountability and ROI Measurement

markempa

JULY 11, 2005

" The key is to look at why are we measuring our marketing ROI in the first place? Relying on just on the tactics that are easy to measure such as tele-prospecting , webinars , website logs , email campaigns while not measuring ROI for public relations and branding is not being fully accountable. It’s al.

Lead Generation

Lead Generation ROI B2B Marketing BtoB

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

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Creativity

Creativity Planning Work Management Marketing Management

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

This entry was posted on Wednesday, December 8th, 2010 at 9:00 am and is filed under Marketing Automation , Marketing Management , Marketing Planning , Marketing ROI. Join the LinkedIn group and attend the next event! You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

That’s what I just did This entry was posted on Monday, November 29th, 2010 at 9:00 am and is filed under Decision Making , Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning

Planning Work Management Marketing Management Effectiveness

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

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Planning

Planning Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

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Planning

Planning Work Management B2B Marketing Marketing Management

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. While I still believe that social media is not for everyone , those who decide to go this route should at least learn from others mistakes. What stories or lessons learned do you have to share? United States License. United States License.

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

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Work Management

Work Management Planning Marketing Management Advertisements

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. Quality varies: [link] Can you recommend other resources for free marketing knowledge? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. This will save everyone (especially the Marketing Manager) a lot of time and avoid headaches down the road. United States License. United States License.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

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Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Can you make something fun that will entertain and educate them? And how about your staff or your company’s employees? Some food for thought. You can follow any responses to this entry through the RSS 2.0

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. How can you present in a way that will engage the audience? Less is sometimes better. Are you ready to present? 3…2…1… Go! You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

More Free Marketing Training

The Effective Marketer

SEPTEMBER 23, 2009

An advisory firm that focuses on linking marketing to financials, they have great stuff when it comes to marketing ROI and on marketing measurement. And enjoy… free is always good This entry was posted on Wednesday, September 23rd, 2009 at 8:58 pm and is filed under Marketing Training , Webinars. for inbound marketing.

Training

Training Planning Work Management Marketing Management

B2B Lead Generation Blog: Lead generation ROI depends on a good handoff

markempa

MAY 24, 2005

« Lead Generation via Industry Experts | Main | Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale » Lead generation ROI depends on a good handoff In high school track, I competed in the 4 x 100 relay race. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Sales Qualified Leads ROI Generation

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. One of the more interesting features is the ability to search for salaries paid at a specific company. Insider information is always good when planning your next career move! You can follow any responses to this entry through the RSS 2.0

Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

This entry was posted on Saturday, January 3rd, 2009 at 10:11 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

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Planning

Planning Work Management Marketing Automation Services Marketing Management

B2B Lead Generation Blog: Process Mapping is an essential step to measuring Lead generation ROI

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation

Lead Generation ROI Process Generation

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. Happy salary negotiation! United States License.

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Stay tuned! You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Marketing Automation Services Marketing Management Gartner

The Enemy of Productivity

The Effective Marketer

NOVEMBER 4, 2009

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. Close the email and ask yourself again in 1 hour. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.

Product

Product Work Management Marketing Budget Creation Marketing Automation Services

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

SEPTEMBER 27, 2010

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Planning

Planning Work Management Effectiveness Marketing Budget Creation

what's your marketing approach?

The Effective Marketer

JULY 29, 2009

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License. United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

effective manager defined

The Effective Marketer

FEBRUARY 14, 2009

This entry was posted on Saturday, February 14th, 2009 at 12:19 pm and is filed under Decision Making , Marketing Planning , productivity. What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line? Food for thought. You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Marketing Management Effectiveness Marketing Budget Creation

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

Webinars

Trending Sources

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

Webinars

Marketing Charts and Trends « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

Making the Most of Your Webinars

The Challenges in Adoption of Marketing Technology « The Effective.

B2B Marketers Hold Off on Killing Traditional Media

B2B Lead Generation Blog: Marketing accountability and ROI Measurement

What Makes a Great Creative Brief? « The Effective Marketer

The Ghost Blogging Debate Done Right

How to Fail at Social Media

Why Sales and Marketing Don't Get Along « The Effective Marketer

Marketing Automation Monday is Here!

Explaining Social Media

Marketing By Objectives « The Effective Marketer

WordPress Plugins for Marketers

The Science of Email Marketing « The Effective Marketer

How Success is Misunderstood

B2B Marketing Summit Shows Old Problems Persist

Social Media's Next Victim?

Aberdeen Shows How to Do Email Marketing Right

What Trigonometry Has to Do With Marketing?

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Opposite of Advertising « The Effective Marketer

More Free Marketing Knowledge

Best Companies Don't Need Marketing

The Rise of the Content Marketer « The Effective Marketer

Making Website Reviews Easy

The Fun Theory: How to Change Behavior

The Six Minutes Challenge

More Free Marketing Training

B2B Lead Generation Blog: Lead generation ROI depends on a good handoff

how good a boss are you really?

new year's resolution: share ideas

What Type of Marketer Are You?

Taming Your Brand Mascot « The Effective Marketer

B2B Lead Generation Blog: Process Mapping is an essential step to measuring Lead generation ROI

are you paid enough? new salary survey released

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Enemy of Productivity

Web Prototyping With PowerPoint « The Effective Marketer

what's your marketing approach?

effective manager defined

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