Shape the B2B Barometer
Savanta
FEBRUARY 24, 2015
The B2B Barometer has been a consistent feature of the B2B landscape since 2009. At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. What percentage of their budget is allocated to different marketing channels, e.g. PR, telemarketing? In essence the Barometer has two goals.
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