Remove 2009 Remove Media Plans Remove Online Marketing Remove Webinar
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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Get the free “Step-by-Step Guide to Website (re)Design” now.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Move them from awareness to inquiry – get the prospect to sign up for a webinar.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. The first study done by AWeber (aff.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. link] bagarner I agree – social media is about the “potential&# audience – or I would drill down further and say “potential engagement&#.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Take a quick poll.